Assistant Brand Manager

The Kraft Heinz Company
Australia
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 2+ yearsSkills: ["Stakeholder management","Problem-solving","Strategic thinking","Presentation skills","Communication"]

Own key parts of bringing new products (NPD) to market, including idea generation, business planning, P&L and go-to-market planning across AU and NZ, then supporting post-launch audits. Build and implement advertising, POS, publicity, and consumer promotion plans, partnering with agencies to execute campaigns. Use research tools to monitor brand performance and consumer insights, while supporting budgeting, forecasting, and cross-functional coordination.

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The Kraft Heinz Company
The Kraft Heinz Company
3 months ago

Assistant Brand Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 36 days agoStatus: Live

Job Summary

Own key parts of bringing new products (NPD) to market, including idea generation, business planning, P&L and go-to-market planning across AU and NZ, then supporting post-launch audits. Build and implement advertising, POS, publicity, and consumer promotion plans, partnering with agencies to execute campaigns. Use research tools to monitor brand performance and consumer insights, while supporting budgeting, forecasting, and cross-functional coordination.
Location: Australia
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Support taking NPD to market, including idea generation, business planning, P&L management, go-to-market planning for AU and NZ, and post-launch audits.
  • •Develop and implement annual advertising, POS, publicity, and consumer promotion plans for assigned category portfolios.
  • •Liaise with agencies to develop and execute marketing and advertising campaigns.
  • •Monitor brand performance and develop consumer insights through research tools and reporting.
  • •Support annual budgeting, quarterly forecasting, and monthly A&P spend, coordinating cross-functional teams.

Pay and Benefits

Perks:Parental LeavePaid LeaveLearning Budget

Key Requirements

  • •Minimum 2+ years in marketing (or marketing related) experience.
  • •Brand management experience in FMCG or similar accountabilities.
  • •Understanding of marketing processes and systems (e.g., Stage Gate, DAMs).
  • •Ability to analyse and interpret data to make recommendations, and think strategically into measurable actions.
  • •Tertiary qualification in Marketing, Communications, or a related discipline.
Experience:2+ yearsFMCG
Education:
Skills:Stakeholder managementProblem-solvingStrategic thinkingPresentation skillsCommunication
Tech Stack:MS OfficePowerPointExcel

Company Brief

The Kraft Heinz Company
The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2015
WebsiteLinkedIn