Marketing Manager, UK & Nordics

Insider
London
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 2+ yearsSkills: ["Communication","Leadership","Problem-solving","Attention to detail","Event planning"]

Lead regional B2B SaaS marketing for the UK, Benelux & Nordics, owning strategy, demand generation, events, and assets; partner with global marketing and local sales to drive awareness, engagement and pipeline; manage local activities (ABM, campaigns, content, PR), own events, create market-specific assets, and provide insights to expand market opportunities.

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FursaFursa
Insider
Insider
3 months ago

Marketing Manager, UK & Nordics

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Last checked: 59 minutes agoStatus: Live

Job Summary

Lead regional B2B SaaS marketing for the UK, Benelux & Nordics, owning strategy, demand generation, events, and assets; partner with global marketing and local sales to drive awareness, engagement and pipeline; manage local activities (ABM, campaigns, content, PR), own events, create market-specific assets, and provide insights to expand market opportunities.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Build and own the marketing strategy and execution for the UK, Benelux & Nordics, collaborating with the global marketing team, local specialists, and sales to increase awareness, engagement, and lead generation.
  • •Manage all local marketing activities including demand generation, ABM, events, customer marketing, web, content, and PR.
  • •Own the event marketing programme calendars, organizing Insider One-led events and external industry events, handling speaker recruitment and logistics.
  • •Create locally relevant assets to support sales and campaigns, such as case studies, whitepapers, and guides.
  • •Collaborate with sales to measure programme performance and lead quality; provide market insights and identify opportunities to extend offerings.

Pay and Benefits

Perks:Esop

Key Requirements

  • •Minimum 2+ years in B2B SaaS marketing with proven demand generation, field marketing, and event management experience.
  • •Strong leadership skills with experience in building and managing teams.
  • •Good knowledge of the digital space.
  • •Experience with marketing automation and CRM tools (HubSpot, Marketo, Eloqua, Pardot, Salesforce).
  • •Excellent oral and written communication, ability to create and pitch compelling marketing materials; strong creative problem-solving and attention to detail.
Experience:2+ yearsB2B SaaSMarketingDemand generationField marketingEvents
Skills:CommunicationLeadershipProblem-solvingAttention to detailEvent planning
Tech Stack:HubSpotMarketoEloquaPardotSalesforce

Company Brief

Insider
Provides a growth management and personalization platform that helps brands unify customer data, run personalized experiences across channels, and optimize acquisition, conversion, and retention using AI-driven segmentation and orchestration.
Industry: Enterprise Software
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Funding: Series C
Headquarters: Istanbul, Turkey
Founded: 2012
Website