Senior Marketing Systems Architect

Snowflake
Menlo Park, Dublin
Workplace: HybridFull timeUSD 158,000 - 206,800 annuallyFunction: Software EngineeringExperience: 5+ yearsSkills: ["Systems-thinking","Technical problem-solving","Analytical skills","Cross-functional collaboration","Project management"]

Design and optimize the marketing technology data and systems foundation for Marketing Operations, ensuring reliable, scalable integrations across Salesforce, Marketo, Snowflake, and other MarTech tools. Own the Marketo-to-Snowflake sync and segmentation architecture, improve lead routing and activation workflows, and lead MarTech stack health assessments with rationalization recommendations. Partner with GTM Engineering and Data Engineering to deliver scalable solutions and troubleshoot complex integration and data-quality issues.

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Snowflake
Snowflake
3 days ago

Senior Marketing Systems Architect

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Last checked: 6 hours agoStatus: Live

Job Summary

Design and optimize the marketing technology data and systems foundation for Marketing Operations, ensuring reliable, scalable integrations across Salesforce, Marketo, Snowflake, and other MarTech tools. Own the Marketo-to-Snowflake sync and segmentation architecture, improve lead routing and activation workflows, and lead MarTech stack health assessments with rationalization recommendations. Partner with GTM Engineering and Data Engineering to deliver scalable solutions and troubleshoot complex integration and data-quality issues.
Location: Menlo Park, Dublin
Workplace: Hybrid
Employment Type: Full time
Job Function: Software Engineering
Seniority: Mid level

Key Responsibilities

  • •Design and optimize Marketing Operations data architecture across Salesforce, Marketo, Snowflake, Hightouch, Clay, and the broader MarTech ecosystem.
  • •Own the Marketo-to-Snowflake data sync by auditing field mappings, identifying gaps and redundancies, and partnering with Data Engineering to remediate.
  • •Redesign segmentation architecture so audience definitions are consistent, maintainable, and scalable across platforms and regions.
  • •Improve lead routing, audience activation, and operational workflows to strengthen lifecycle performance and marketing data governance.
  • •Lead MarTech stack health and rationalization by assessing utilization against cost, flagging consolidation opportunities, and delivering renewal-readiness recommendations.

Pay and Benefits

Salary: USD 158,000 - 206,800 annually

Key Requirements

  • •5+ years of experience in Marketing Operations, Marketing Technology, Revenue Operations, or a related technical field.
  • •Deep expertise with Salesforce, Marketo, and enterprise MarTech platforms, with ownership of platform architecture.
  • •Experience with marketing data architecture, system integrations, APIs, SQL, and troubleshooting complex data flows.
  • •Experience designing segmentation, lifecycle, lead routing, and marketing automation architectures at scale.
  • •Hands-on experience implementing and operating a reverse ETL or CDP platform, with familiarity with modern data platforms like Snowflake.
Experience:5+ yearsMarketing OperationsMarketing TechnologyRevenue OperationsMarTech
Skills:Systems-thinkingTechnical problem-solvingAnalytical skillsCross-functional collaborationProject management
Tech Stack:SalesforceMarketoSnowflakeHightouchClayMarTechAPIsSQLReverse ETLCDPData warehouse

Company Brief

Snowflake
Provides a cloud-native data platform for data warehousing, data engineering, data science, and analytics, enabling organizations to store, process, and share large-scale data across multiple cloud providers with elastic scalability and performance.
Industry: Data Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Bozeman, United States
Founded: 2012
WebsiteLinkedIn