Key Account Manager (Convenience Store)

Carlsberg Group
Malaysia
Workplace: OnsiteFull timeFunction: Customer Success & Account ManagementExperience: 3+ yearsEducation: bachelorsSkills: ["Commercial mindset","Customer-focused","Analytical problem-solving","Communication","Negotiation"]

Manage and grow assigned key retail accounts across Convenience and Modern Trade channels. Own annual and joint business plans, forecasts, promotions, and sales targets while monitoring performance across distribution, pricing, assortment, and competitor activity. Lead in-store execution through merchandising, planogram compliance, POSM deployment, and promotional readiness. Partner cross-functionally and run regular business reviews using sales data and shopper insights to drive sustainable sales growth and operational excellence.

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Carlsberg Group
Carlsberg Group
1 day ago

Key Account Manager (Convenience Store)

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Last checked: 13 hours agoStatus: Live

Job Summary

Manage and grow assigned key retail accounts across Convenience and Modern Trade channels. Own annual and joint business plans, forecasts, promotions, and sales targets while monitoring performance across distribution, pricing, assortment, and competitor activity. Lead in-store execution through merchandising, planogram compliance, POSM deployment, and promotional readiness. Partner cross-functionally and run regular business reviews using sales data and shopper insights to drive sustainable sales growth and operational excellence.
Location: Malaysia
Workplace: Onsite
Employment Type: Full time
Job Function: Customer Success & Account Management
Seniority: Mid level

Key Responsibilities

  • •Manage and grow assigned key accounts to achieve sales, profitability, distribution, and market share targets.
  • •Develop and maintain relationships with key retailers, buyers, and business partners.
  • •Develop and execute annual and joint business plans, including sales forecasts, promotional strategies, and growth initiatives.
  • •Drive in-store execution through product availability, planogram compliance, merchandising standards, POSM deployment, display execution, and promotional readiness.
  • •Analyse sales data, shopper insights, and market trends; conduct regular business reviews to identify opportunities and agree joint plans.

Key Requirements

  • •Bachelor’s degree in Business, Commerce, Marketing, or equivalent.
  • •Minimum 3 years of Key Account Management, Sales, or Commercial experience within FMCG, preferably in Modern Trade or Convenience Store (CVS).
  • •Proficiency in data analysis, Microsoft Excel, PowerPoint, and performance reporting.
  • •Strong understanding of key account management, retail operations, promotional planning, merchandising, and in-store execution.
  • •Comfort analysing sales performance data, profitability, ROI evaluation, forecasting, budgeting, and P&L management.
Experience:3+ yearsFMCGModern TradeConvenience StoreAlcohol industry
Education:Bachelor's
Skills:Commercial mindsetCustomer-focusedAnalytical problem-solvingCommunicationNegotiation
Tech Stack:Microsoft ExcelPowerPoint

Company Brief

Carlsberg Group
Global brewer producing and marketing beer and other beverages under brands such as Carlsberg, Tuborg and Somersby. Operates brewing, distribution and marketing across Europe and Asia, focusing on brand portfolio, sustainability and market expansion.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Copenhagen, Denmark
Founded: 1847
WebsiteLinkedIn