Sr. Manager Digital Marketing - Paid Media

Samsung
Plano
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Test-and-learn","Analytical thinking","Communication","Collaboration","Influencing stakeholders"]

Own Samsung Appliance’s full-funnel paid media strategy across channels including Paid Search, Programmatic Display, CTV/OTT, Paid Social, Retail Media, Affiliate, and emerging formats. Lead channel planning, budgeting, forecasting, and optimization to drive brand awareness, consideration, and DTC revenue on Samsung.com. Partner cross-functionally with Brand, Ecommerce, Creative, and Product; manage measurement, attribution, and feed/analytics infrastructure; and present performance recaps, forecasts, and GTM readouts to senior leadership.

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FursaFursa
Samsung
Samsung
2 days ago

Sr. Manager Digital Marketing - Paid Media

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Last checked: 9 hours agoStatus: Live

Job Summary

Own Samsung Appliance’s full-funnel paid media strategy across channels including Paid Search, Programmatic Display, CTV/OTT, Paid Social, Retail Media, Affiliate, and emerging formats. Lead channel planning, budgeting, forecasting, and optimization to drive brand awareness, consideration, and DTC revenue on Samsung.com. Partner cross-functionally with Brand, Ecommerce, Creative, and Product; manage measurement, attribution, and feed/analytics infrastructure; and present performance recaps, forecasts, and GTM readouts to senior leadership.
Location: Plano
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Develop and own the full-funnel paid media strategy across Paid Search, Programmatic Display, CTV/OTT, Paid Social, Retail Media, Affiliate, and emerging channels.
  • •Lead annual and quarterly channel planning, budget allocation, and forecasting, aligning investment decisions to business objectives and seasonal go-to-market plans.
  • •Drive test-and-learn experimentation and establish measurement frameworks; analyze cross-channel data and recommend optimizations.
  • •Manage significant media budgets with accountability for ROAS, CPA, CPM, and revenue targets; lead attribution modeling and incrementality testing.
  • •Partner with engineering/data, brand/ecommerce/creative/product teams to optimize product feeds, tagging and measurement architecture, landing page performance, and reporting/KPI visibility.

Pay and Benefits

Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

  • •8+ years of experience in paid media, performance marketing, or growth marketing across agency and brand-side environments.
  • •Proven track record managing and scaling full-funnel paid media programs across multiple channels simultaneously.
  • •Experience managing significant media budgets ($10M+) with ownership of revenue and ROAS outcomes.
  • •Solid experience with Google Ads, Microsoft Ads, Meta Ads Manager, DV360 or The Trade Desk, Amazon Ads, and major affiliate platforms.
  • •Experience with analytics and visualization tools (Google Analytics, Adobe Analytics, Tableau/Looker) and tracking/tagging, attribution, and product feed management.
Experience:8+ yearsPaid mediaPerformance marketingGrowth marketing
Skills:Test-and-learnAnalytical thinkingCommunicationCollaborationInfluencing stakeholders
Tech Stack:Google AdsMicrosoft AdsMeta Ads ManagerDV360The Trade DeskAmazon AdsGoogle AnalyticsAdobe AnalyticsTableauLookerExcelSQLProduct feedsTracking/taggingAttribution modelingLanding pagesCTV/OTTPaid SearchProgrammatic DisplayPaid Social

Company Brief

Samsung
Global conglomerate known for consumer electronics, home appliances, semiconductors, displays, and mobile devices. Designs and manufactures a wide range of products and solutions for consumers, enterprises, and industrial customers worldwide.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Seoul, South Korea
Founded: 1938
Glassdoor
Glassdoor: 3.7
WebsiteLinkedIn