Product Marketing Lead, Experience

Paddle
United Kingdom
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Customer research","Positioning","Storytelling","Cross-functional collaboration","Judgement"]

Own product marketing for the Experience product group by translating customer insight into positioning, messaging, segmentation, proof points, and compelling product stories. Drive high-impact, multi-channel launches end-to-end, partner with Product and Engineering to influence roadmap and onboarding, and equip internal teams with the enablement needed to drive adoption, retention, and measurable commercial outcomes. Use AI to improve research and marketing quality.

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Paddle
Paddle
21 hours ago

Product Marketing Lead, Experience

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Own product marketing for the Experience product group by translating customer insight into positioning, messaging, segmentation, proof points, and compelling product stories. Drive high-impact, multi-channel launches end-to-end, partner with Product and Engineering to influence roadmap and onboarding, and equip internal teams with the enablement needed to drive adoption, retention, and measurable commercial outcomes. Use AI to improve research and marketing quality.
Location: United Kingdom
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Turn customer insight into positioning, messaging, segmentation, proof points, and product story for the Experience group.
  • •Own launch strategy and execution across channels, driving readiness through adoption, advocacy, and learning.
  • •Partner early with Product and Engineering to influence roadmap, onboarding, packaging, proof, and customer experience.
  • •Equip Revenue Marketing, Sales, Customer Success, Support, and partners with stories and tools to create customer value.
  • •Set objectives and measures for adoption, retention, and commercial impact using data and opportunity sizing; apply AI to improve marketing research and quality.

Pay and Benefits

Perks:Paid LeaveLearning Budget

Key Requirements

  • •Proven track record bringing complex, technical, platform, developer, AI, or FinTech products to market.
  • •Experience leading multiple high-impact, multi-channel launches with measurable results.
  • •Strong customer discovery, segmentation, positioning, storytelling, and product context skills.
  • •Ability to simplify complexity without losing accuracy or credibility.
  • •Examples of using AI, agents, or automation to improve speed, quality, or insight.
Experience:FinTechPlatformDeveloper toolsSaaS
Skills:Customer researchPositioningStorytellingCross-functional collaborationJudgement
Tech Stack:AIAgentsAutomation

Company Brief

Paddle
Paddle is a merchant-of-record platform that handles payments, billing, taxes, fraud and compliance for SaaS and digital product companies, enabling sellers to manage global commerce and subscriptions through a single payments infrastructure.
Industry: Fintech Infrastructure
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: London, United Kingdom
Founded: 2012
Glassdoor
Glassdoor: 3.3
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