Growth Marketing Lead, SEM

Airbnb
United States
Workplace: RemoteFull timeUSD 160,000 - 200,000 annuallyFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Ownership mindset","Executive communication","Stakeholder management","Cross-functional collaboration","Distilling complex ideas"]

Own Airbnb’s Global Host SEM program end to end, driving efficient host acquisition and long-term supply growth. Lead large-scale SEM investments across Google, Bing, and emerging channels, build a strategic roadmap and budget allocation, and design experiments across bidding, creatives, landing pages, audiences, and measurement. Partner with Supply, Data Science, Engineering, Brand, Creative, and Finance, and deliver reporting and data-driven recommendations to senior leadership.

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FursaFursa
Airbnb
Airbnb
1 month ago

Growth Marketing Lead, SEM

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own Airbnb’s Global Host SEM program end to end, driving efficient host acquisition and long-term supply growth. Lead large-scale SEM investments across Google, Bing, and emerging channels, build a strategic roadmap and budget allocation, and design experiments across bidding, creatives, landing pages, audiences, and measurement. Partner with Supply, Data Science, Engineering, Brand, Creative, and Finance, and deliver reporting and data-driven recommendations to senior leadership.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Lead Airbnb’s global Host SEM program across major search platforms to drive host acquisition and long-term supply growth.
  • •Develop and execute the Host SEM roadmap, aligning investment strategy and budget allocation with global and regional priorities.
  • •Design, execute, and scale experiments across bidding, creatives, landing pages, audiences, and measurement to improve the funnel.
  • •Partner with Supply, Data Science, Engineering, Brand, Creative, and Finance to deliver scalable growth solutions.
  • •Own end-to-end reporting and communicate strategy, performance insights, and recommendations to leadership.

Pay and Benefits

Salary: USD 160,000 - 200,000 annually

Key Requirements

  • •10+ years of relevant SEM experience in a fast-paced consumer technology environment, with B2B or two-sided marketplace experience a plus.
  • •Proven ownership of a large-scale acquisition channel with significant budgets and measurable business impact.
  • •Deep technical expertise in the SEM tech stack, including bidding, measurement, attribution, tracking, and feed management.
  • •Experience leading high-visibility cross-functional projects from strategy through execution and measurement.
  • •Proficiency in SQL and Excel; bachelor’s degree in a quantitative field or equivalent experience.
Experience:10+ years
Education:
Skills:Ownership mindsetExecutive communicationStakeholder managementCross-functional collaborationDistilling complex ideas
Tech Stack:SEMGoogleBingBiddingAttributionTrackingFeed managementSQLExcelChatGPTClaudeGemini

Company Brief

Airbnb
Online marketplace that connects travelers with hosts offering short-term lodging, experiences, and long-term stays. Facilitates booking, payments, and reviews while providing tools for hosts to manage listings globally.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2008
WebsiteLinkedIn