Senior Social Content Operations Manager, China

Airbnb
China
Workplace: RemoteFull timeFunction: Business OperationsExperience: 8+ yearsSkills: ["Project management","Data-driven mindset","Stakeholder management","Collaboration","Comfort with ambiguity"]

Lead China social initiatives and drive growth across key local social channels, building and scaling social growth capabilities for video-driven platforms. Own the social growth strategy, execute content strategy and production, manage audience engagement and platform growth, and launch innovative growth pilots. Partner with cross-functional teams and global/regional social partners to identify platform opportunities, close operational gaps, and improve Airbnb’s local brand presence, engagement, and downstream impact.

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FursaFursa
Airbnb
Airbnb
1 month ago

Senior Social Content Operations Manager, China

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Source: Company careers pageValidated by: Fursa AI
Last checked: 1 hour agoStatus: Live

Job Summary

Lead China social initiatives and drive growth across key local social channels, building and scaling social growth capabilities for video-driven platforms. Own the social growth strategy, execute content strategy and production, manage audience engagement and platform growth, and launch innovative growth pilots. Partner with cross-functional teams and global/regional social partners to identify platform opportunities, close operational gaps, and improve Airbnb’s local brand presence, engagement, and downstream impact.
Location: China
Workplace: Remote
Employment Type: Full time
Job Function: Business Operations
Seniority: Manager level

Key Responsibilities

  • •Own and drive China social growth strategy across video-driven platforms and evolving social ecosystems, identifying platform opportunities and operational gaps.
  • •Lead social operations, including content strategy, content production, audience engagement, and platform growth initiatives.
  • •Initiate innovative growth pilots to improve downstream consideration and conversion, including social content support for livestreaming and community-based social marketing.
  • •Collaborate with cross-functional stakeholders (e.g., Growth Ops, Marketing, Comms, Product) to align social initiatives with broader business priorities.
  • •Partner with global and regional social teams to share insights, advocate for local platform opportunities, and maintain high execution standards.

Key Requirements

  • •8+ years of experience in social operations, platform operations, content marketing, or social growth-related roles.
  • •Strong understanding of video-driven local platforms (e.g., Douyin, RedNote video, Bilibili), including native formats and search/discovery mechanisms.
  • •Hands-on experience with short-form video content operations and platform growth or social ecosystem development.
  • •Proven experience managing local agencies and driving projects forward using industry best practices.
  • •Strong project management skills to independently drive complex, cross-functional initiatives end-to-end.
Experience:8+ yearsSocial operationsContent marketingSocial growth
Skills:Project managementData-driven mindsetStakeholder managementCollaborationComfort with ambiguity
Languages:English
Tech Stack:DouyinRedNote videoBilibiliLivestreaming

Company Brief

Airbnb
Online marketplace that connects travelers with hosts offering short-term lodging, experiences, and long-term stays. Facilitates booking, payments, and reviews while providing tools for hosts to manage listings globally.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2008
WebsiteLinkedIn