Airbnb

2 days ago

Senior Social Content Operations Manager, China

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Lead China social initiatives and drive growth across key local social channels, building and scaling social growth capabilities for video-driven platforms. Own the social growth strategy, execute content strategy and production, manage audience engagement and platform growth, and launch innovative growth pilots. Partner with cross-functional teams and global/regional social partners to identify platform opportunities, close operational gaps, and improve Airbnb’s local brand presence, engagement, and downstream impact.

Location: China

Workplace: Remote

Employment Type: Full time

Job Function: Business Operations

Seniority: Manager level

Key Responsibilities

•Own and drive China social growth strategy across video-driven platforms and evolving social ecosystems, identifying platform opportunities and operational gaps.
•Lead social operations, including content strategy, content production, audience engagement, and platform growth initiatives.
•Initiate innovative growth pilots to improve downstream consideration and conversion, including social content support for livestreaming and community-based social marketing.
•Collaborate with cross-functional stakeholders (e.g., Growth Ops, Marketing, Comms, Product) to align social initiatives with broader business priorities.
•Partner with global and regional social teams to share insights, advocate for local platform opportunities, and maintain high execution standards.

Key Requirements

•8+ years of experience in social operations, platform operations, content marketing, or social growth-related roles.
•Strong understanding of video-driven local platforms (e.g., Douyin, RedNote video, Bilibili), including native formats and search/discovery mechanisms.
•Hands-on experience with short-form video content operations and platform growth or social ecosystem development.
•Proven experience managing local agencies and driving projects forward using industry best practices.
•Strong project management skills to independently drive complex, cross-functional initiatives end-to-end.

Experience:8+ yearsSocial operationsContent marketingSocial growth

Skills:Project managementData-driven mindsetStakeholder managementCollaborationComfort with ambiguity

Languages:English

Tech Stack:DouyinRedNote videoBilibiliLivestreaming

Company Brief

Airbnb

Online marketplace that connects travelers with hosts offering short-term lodging, experiences, and long-term stays. Facilitates booking, payments, and reviews while providing tools for hosts to manage listings globally.

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2008

Website LinkedIn

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Airbnb

2 days ago

Senior Social Content Operations Manager, China

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: China

Workplace: Remote

Employment Type: Full time

Job Function: Business Operations

Seniority: Manager level

Key Responsibilities

•Own and drive China social growth strategy across video-driven platforms and evolving social ecosystems, identifying platform opportunities and operational gaps.
•Lead social operations, including content strategy, content production, audience engagement, and platform growth initiatives.
•Initiate innovative growth pilots to improve downstream consideration and conversion, including social content support for livestreaming and community-based social marketing.
•Collaborate with cross-functional stakeholders (e.g., Growth Ops, Marketing, Comms, Product) to align social initiatives with broader business priorities.
•Partner with global and regional social teams to share insights, advocate for local platform opportunities, and maintain high execution standards.

Key Requirements

•8+ years of experience in social operations, platform operations, content marketing, or social growth-related roles.
•Strong understanding of video-driven local platforms (e.g., Douyin, RedNote video, Bilibili), including native formats and search/discovery mechanisms.
•Hands-on experience with short-form video content operations and platform growth or social ecosystem development.
•Proven experience managing local agencies and driving projects forward using industry best practices.
•Strong project management skills to independently drive complex, cross-functional initiatives end-to-end.

Experience:8+ yearsSocial operationsContent marketingSocial growth

Skills:Project managementData-driven mindsetStakeholder managementCollaborationComfort with ambiguity

Languages:English

Tech Stack:DouyinRedNote videoBilibiliLivestreaming

Company Brief

Airbnb

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2008

Website LinkedIn