Digital Marketing Executive - UK Digital Acquisition

American Express
London
Workplace: HybridFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Communication","Relationship management","Analytical thinking","Project management","Organisation"]

Drive digital acquisition growth for new Cardmembers by managing key projects across the online prospect journey, including acquisition website pages and e-application forms. Own digital acquisition capabilities and support continuous optimization through UX best practices and test-and-learn initiatives. Execute dynamic offer personalization within Cardshop, improve on-site content and UX across devices, and partner with technology, product, compliance, risk, and other stakeholders to deliver and report project status.

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FursaFursa
American Express
American Express
2 days ago

Digital Marketing Executive - UK Digital Acquisition

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Last checked: 3 hours agoStatus: Live

Job Summary

Drive digital acquisition growth for new Cardmembers by managing key projects across the online prospect journey, including acquisition website pages and e-application forms. Own digital acquisition capabilities and support continuous optimization through UX best practices and test-and-learn initiatives. Execute dynamic offer personalization within Cardshop, improve on-site content and UX across devices, and partner with technology, product, compliance, risk, and other stakeholders to deliver and report project status.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Manage key projects and deliverables for the online prospect journey, including acquisition website pages and e-application forms.
  • •Own digital acquisition capabilities to drive growth and efficiency in acquiring new Cardmembers.
  • •Manage end-to-end dynamic offer personalization strategy and execution within Cardshop, with continuous performance improvement.
  • •Maximize consumer and commercial awareness and on-site campaign performance using best-in-class content and UX across devices.
  • •Collaborate with stakeholders (COE, Compliance, Product, Risk, and others) and update business teams and senior leadership on project statuses.

Pay and Benefits

Perks:Annual BonusRetirementHealth InsuranceDentalVisionLife InsuranceDisability BenefitsParental LeaveHybrid Work

Key Requirements

  • •Passion and/or background in digital marketing, with interest in building experience across digital product management and UX.
  • •Strong analytical skills to identify key success drivers for campaigns, tests, and related initiatives.
  • •Project management skills, ideally with experience in UX and digital journey optimizations.
  • •Outstanding communication and relationship management skills to articulate complex ideas clearly.
  • •Strong organisation, diligence, and attention-to-detail while balancing multiple projects and deadlines.
Experience:Digital marketingPerformance marketingUXDigital acquisition
Education:Bachelor's
Skills:CommunicationRelationship managementAnalytical thinkingProject managementOrganisation

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

American Express
Provides global payment, credit, and travel-related financial services for consumers and businesses. Best known for its charge and credit cards, merchant payment network, and premium customer rewards and servicing.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York City, United States
Founded: 1850
WebsiteLinkedIn