Social Media Advertising Strategist (Remote US)

Directive
Irvine, United States, Connecticut, Columbus, Florida, Denver, Raleigh, Orlando, Richmond, Houston, San Francisco, Miami, Phoenix, San Diego, Philadelphia, New Jersey, Austin, Las Vegas, Boise, Oregon, Minneapolis, Milwaukee, Seattle, Atlanta, Oklahoma City, Charleston, Los Angeles, Des Moines, Dallas, Kansas City, New York, Detroit, Indianapolis, Chicago, Boston, Salt Lake City, Nashville, Charlotte
Workplace: RemoteFull timeFunction: Communications, PR & CommunityExperience: 2+ yearsSkills: ["Communication","Problem-solving","Time management","Analytical","Collaboration"]

Abe, Directive’s social media-focused division, seeks a Paid Social Strategist to own and optimize LinkedIn and other paid campaigns for mid-market and enterprise B2B clients. You’ll create quarterly strategies, manage budgets, collaborate with client contacts and vendors, and measure impact with data-driven storytelling while operating remotely across the US.

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Directive
Directive
5 months ago

Social Media Advertising Strategist (Remote US)

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Job Summary

Abe, Directive’s social media-focused division, seeks a Paid Social Strategist to own and optimize LinkedIn and other paid campaigns for mid-market and enterprise B2B clients. You’ll create quarterly strategies, manage budgets, collaborate with client contacts and vendors, and measure impact with data-driven storytelling while operating remotely across the US.
Location: Irvine, United States, Connecticut, Columbus, Florida, Denver, Raleigh, Orlando, Richmond, Houston, San Francisco, Miami, Phoenix, San Diego, Philadelphia, New Jersey, Austin, Las Vegas, Boise, Oregon, Minneapolis, Milwaukee, Seattle, Atlanta, Oklahoma City, Charleston, Los Angeles, Des Moines, Dallas, Kansas City, New York, Detroit, Indianapolis, Chicago, Boston, Salt Lake City, Nashville, Charlotte
Workplace: Remote
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Oversee and lead a collection of Social Media accounts and ensure client success
  • •Serve as direct support to client contacts and maintain strong client relationships
  • •Communicate with vendors/operational partners weekly to align tasks and improve performance
  • •Build strategic paid social plans for clients each quarter and optimize budgets
  • •Execute and optimize LinkedIn campaigns, including ad copywriting, targeting, and ROI analysis
Travel: Low travel

Pay and Benefits

Perks:Health InsuranceDentalVisionDisabilityLife Insurance401kPaid LeavePaid HolidaysParental Leave

Key Requirements

  • •2+ years experience at a performance/digital marketing agency with hands-on support for B2B clients
  • •Deep expertise in paid social campaigns, specifically LinkedIn Ads
  • •Understanding of LinkedIn Ad Units such as conversation ads, document ads, and CTV
  • •Proficiency with platforms/tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and similar tools
  • •Strong ability to analyze campaign data (e.g., Google Analytics/GA4, Excel) and optimize performance
Experience:2+ yearsMarketingAdvertisingB2B
Skills:CommunicationProblem-solvingTime managementAnalyticalCollaboration
Languages:English
Tech Stack:LinkedIn Campaign ManagerZoominfo6SenseGoogle AnalyticsGA4Excel

Company Brief

Directive
Directive is a B2B performance marketing agency specializing in SEO, PPC, content, paid media, and RevOps to drive predictable revenue for enterprise and SaaS clients.
Industry: Consulting
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Headquarters: Irvine, United States
Founded: 2014
Glassdoor
Glassdoor: 2.7
WebsiteLinkedInGlassdoor