Director of Digital FP&A

Alo Yoga
California
Workplace: OnsiteFull timeUSD 175,000 - 225,000 annuallyFunction: Finance & AccountingEducation: bachelorsSkills: ["Leadership","Strategic thinking","Cross-functional collaboration","Influencing","Problem-solving"]

Strategic Finance leader responsible for FP&A across Alo's Digital and Technology areas, partnering with Digital Marketing, Product, IT, and Digital Ops to drive growth, optimize spend, and translate financial insights into actionable business strategies. Own digital P&L, capex/opex oversight, and invest in scalable reporting and analytics to support a high-growth digital business.

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Alo Yoga
Alo Yoga
1 year ago

Director of Digital FP&A

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Last checked: 18 hours agoStatus: Live

Job Summary

Strategic Finance leader responsible for FP&A across Alo's Digital and Technology areas, partnering with Digital Marketing, Product, IT, and Digital Ops to drive growth, optimize spend, and translate financial insights into actionable business strategies. Own digital P&L, capex/opex oversight, and invest in scalable reporting and analytics to support a high-growth digital business.
Location: California
Workplace: Onsite
Employment Type: Full time
Job Function: Finance & Accounting
Seniority: Director level

Key Responsibilities

  • •Lead FP&A activities for Alo’s digital channels and enterprise technology functions.
  • •Serve as the finance business partner to Digital Marketing, Product, Technology, Web Merchandising, CRM, and Digital Operations teams to guide strategic investment decisions.
  • •Own consolidated digital P&L, including tracking of tech-related capex and opex.
  • •Develop investment frameworks and scenario models for acquisition spend, website performance, infrastructure scaling, and technology initiatives.
  • •Build and lead a high-performing team and lead monthly reporting for digital and technology.

Pay and Benefits

Salary: USD 175,000 - 225,000 annually

Key Requirements

  • •Bachelor’s degree in Finance, Economics, Accounting, or related field; MBA or CPA preferred
  • •10-15 years of progressive FP&A experience, including 3+ years supporting digital/technology functions in a CPG/retail/DTC environment
  • •Strong grasp of digital KPIs (CAC, LTV, AOV, ROAS, conversion rate) and understanding of technology cost structure (capitalized development)
  • •Experience partnering with CRM, merchandising, and operations teams to evaluate and influence performance
  • •Proficiency in Excel and financial modeling; familiarity with ERP systems (SAS, NetSuite, etc.)
Experience:DigitalCPGRetailDirect-to-consumerFinancial planning & analysis
Education:Bachelor's
Skills:LeadershipStrategic thinkingCross-functional collaborationInfluencingProblem-solving
Certifications:CPAMBA
Languages:English
Tech Stack:ExcelERPSASNetSuite

Company Brief

Alo Yoga
Designs and sells premium yoga-inspired apparel, activewear, and accessories direct-to-consumer and through retail partners. Known for stylish performance fabrics, lifestyle branding, and a strong digital and retail presence globally.
Industry: Fashion & Apparel
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: Los Angeles, United States
Founded: 2007
WebsiteLinkedIn