AI Marketing Operations Manager

Vidyard
Quebec
Workplace: RemoteFull timeCAD 94,000 - 115,000 annuallyFunction: Business OperationsExperience: 3+ yearsSkills: ["Communication","Systems thinking","Ownership","Data-driven decision-making"]

Own signal-based campaign and lifecycle automation powering both PLG and SLG demand generation motions. Design multi-touch nurture and lead-scoring logic, maintain database and marketing system data integrity, and orchestrate AI agent workflows across your warehouse, Marketo/HubSpot, Salesforce, and Clay. Monitor automations in production, implement campaign measurement with strong UTM governance, and build dashboards that drive data-driven pipeline and ROI decisions.

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FursaFursa
Vidyard
Vidyard
4 days ago

AI Marketing Operations Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 1 hour agoStatus: Live

Job Summary

Own signal-based campaign and lifecycle automation powering both PLG and SLG demand generation motions. Design multi-touch nurture and lead-scoring logic, maintain database and marketing system data integrity, and orchestrate AI agent workflows across your warehouse, Marketo/HubSpot, Salesforce, and Clay. Monitor automations in production, implement campaign measurement with strong UTM governance, and build dashboards that drive data-driven pipeline and ROI decisions.
Location: Quebec
Workplace: Remote
Employment Type: Full time
Job Function: Business Operations

Key Responsibilities

  • •Lead design and execution of complex multi-touch nurture and lifecycle programs across PLG and SLG motions (email, webinars, ads, content syndication, and events) using persona and journey-stage triggers.
  • •Build and manage lead scoring and engagement logic, owning why leads move between stages and ensuring database health for the assets campaigns depend on.
  • •Orchestrate AI-driven automation that turns product usage and enriched account data into triggered plays across the data warehouse, marketing automation platform, and Clay.
  • •Use AI agents to monitor automations in production by catching breakages, flagging anomalies, and proposing fixes to prevent downstream data quality issues.
  • •Maintain tracking and reporting (UTM governance, lead source attribution, dashboards for funnel/pipeline metrics and program ROI) and ensure accurate data flow into Salesforce with GDPR/CCPA-aligned governance.

Pay and Benefits

Salary: CAD 94,000 - 115,000 annually
Equity and Bonus:Equity
Perks:Remote WorkPaid LeaveRrsp MatchEquityHealth InsuranceParental LeaveLearning BudgetPaid Volunteer

Key Requirements

  • •3+ years of experience in marketing automation, marketing operations, or GTM systems at a technology company.
  • •Deep experience using AI to diagnose operational problems and build real automations (not prompt-and-forget usage).
  • •Experience with modern automation and orchestration tools such as Clay, Zapier, Tray, n8n, Gumloop, or similar.
  • •Strong campaign and lifecycle logic skills including lead scoring, nurture design, and journey mapping by persona and motion.
  • •Working knowledge of Salesforce (or comparable CRM), SQL, and API/webhook concepts to diagnose and fix data flows; experience with funnel/pipeline reporting and UTM governance.
Experience:3+ yearsGTM systems
Skills:CommunicationSystems thinkingOwnershipData-driven decision-making
Tech Stack:MarketoHubSpotSalesforceClayN8nZapierTrayGumloopCursorClaudeRedshiftChili PiperInflectionWordpressIntercom

Company Brief

Vidyard
Provides a video platform for sales and marketing teams to create, host, personalize, and track business videos. Helps companies use video for outreach, engagement, and analytics across the customer journey.
Industry: SaaS
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Headquarters: Kitchener, Canada
Founded: 2010
WebsiteLinkedIn