Technical Product Marketing Manager

FullStory
Atlanta
Workplace: HybridFull timeUSD 150,000 - 165,000 annuallyFunction: Marketing & GrowthSkills: ["Messaging","Positioning","Launch planning","Enablement","Technical storytelling","Cross-functional collaboration","Product-led growth (PLG)","Experiment design","Prompt engineering","Telemetry analysis"]

Own technical product marketing for Fullstory’s Developer GTM, making Fullstory the default behavioral data tool for developers. Lead messaging and positioning, GTM strategy, launch planning, and enablement in partnership with Product, Engineering, Sales, and Marketing. Drive PLG experiments to improve developer onboarding and high-value feature adoption, and use AI-native workflows (LLMs, Cursor, Copilot) to accelerate content creation and developer activation.

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FursaFursa
FullStory
FullStory
17 hours ago

Technical Product Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Own technical product marketing for Fullstory’s Developer GTM, making Fullstory the default behavioral data tool for developers. Lead messaging and positioning, GTM strategy, launch planning, and enablement in partnership with Product, Engineering, Sales, and Marketing. Drive PLG experiments to improve developer onboarding and high-value feature adoption, and use AI-native workflows (LLMs, Cursor, Copilot) to accelerate content creation and developer activation.
Location: Atlanta
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Build and scale AI-native GTM workflows using LLMs, Claude, and AI coding tools to accelerate code sample generation, documentation, and technical content production.
  • •Architect developer messaging and positioning by translating telemetry capabilities into developer docs, SDK guides, and sample repositories.
  • •Act as the primary outbound technical voice across X, LinkedIn, GitHub, and developer events through educational content, code teardowns, and utilities.
  • •Design and execute PLG growth experiments to improve developer onboarding and optimize feature adoption and Time-To-Value (TTV).
  • •Partner cross-functionally to analyze behavioral data, remove friction from signup flows, and automate activation campaigns.

Pay and Benefits

Salary: USD 150,000 - 165,000 annually
Perks:Learning BudgetProductivity StipendPaid Parental

Key Requirements

  • •Proven track record marketing to developers or technical audiences, with evidence such as public technical content or active GitHub repos.
  • •Hands-on AI-native workflow experience using AI coding tools (Cursor, Copilot), LLM platforms, and automation tools to ship code, analyze telemetry, and create content.
  • •Code literacy with the ability to read/write JavaScript and TypeScript (or modern frontend frameworks), interact with APIs, and spin up sample apps.
  • •Proven ability driving PLG conversion loops, including self-serve onboarding, developer activation metrics, and Time-To-Value (TTV).
  • •Technical storytelling expertise, with self-authored assets that break down complex observability/telemetry/system architecture concepts.
Skills:MessagingPositioningLaunch planningEnablementTechnical storytellingCross-functional collaborationProduct-led growth (PLG)Experiment designPrompt engineeringTelemetry analysis
Tech Stack:AI-native GTM workflowsLLMsClaudeCursorCopilotJavaScriptTypeScriptAPIsGitHubXLinkedInSDK guidesSample repositoriesPrompt engineeringAutomation toolsTelemetryObservability

Company Brief

FullStory
Provides a digital experience intelligence platform that captures and analyzes customer behavioral data to help product, engineering, and marketing teams improve web and mobile user experiences and conversion.
Industry: Data Infrastructure
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: Atlanta, United States
Founded: 2014
Glassdoor
Glassdoor: 3.0
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