VP, Field Marketing EMEA South

Salesforce
Madrid
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Leadership","Strategic thinking","Commercial acumen","Communication","Judgment"]

Lead Field Marketing for EMEA South as a senior executive who defines and drives regional marketing strategy to accelerate pipeline, revenue, and customer engagement. Partner with EMEA South GTM leadership and senior Sales to translate business priorities into locally relevant plans across markets, industries, and segments. Own investment, resource allocation, performance measurement, and accountability, while leading and developing a strong, high-performing regional marketing organization.

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FursaFursa
Salesforce
Salesforce
1 day ago

VP, Field Marketing EMEA South

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Last checked: 11 hours agoStatus: Live

Job Summary

Lead Field Marketing for EMEA South as a senior executive who defines and drives regional marketing strategy to accelerate pipeline, revenue, and customer engagement. Partner with EMEA South GTM leadership and senior Sales to translate business priorities into locally relevant plans across markets, industries, and segments. Own investment, resource allocation, performance measurement, and accountability, while leading and developing a strong, high-performing regional marketing organization.
Location: Madrid
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own the overall Field Marketing strategy for EMEA South, aligning priorities and investments to regional growth objectives.
  • •Partner with senior Sales and cross-functional leadership to influence regional business planning and decisions.
  • •Translate company priorities and sales plays into locally relevant strategies by market, industry, and customer segment.
  • •Use pipeline, revenue, customer, and market insights to identify opportunities, diagnose performance gaps, and maximize marketing impact.
  • •Lead investment and resource allocation across countries, segments, and programs, establishing success measures and accountability for business outcomes.

Key Requirements

  • •Significant senior leadership experience in B2B enterprise marketing within a global technology or SaaS organization.
  • •Experience developing regional strategy across complex, multi-country/multi-market regions with varying maturity and go-to-market models.
  • •Proven ability to build a regional marketing strategy from business objectives (not just execute global plans).
  • •Strong commercial acumen across pipeline, revenue, growth, coverage, customer acquisition, and marketing ROI.
  • •Track record partnering with senior Sales leaders as part of executive go-to-market leadership, including leading and developing senior marketing teams.
Experience:B2BEnterprise marketingSaaSTechnologyGlobal
Skills:LeadershipStrategic thinkingCommercial acumenCommunicationJudgment
Tech Stack:AIAgentforce

Company Brief

Salesforce
Provides a leading cloud-based customer relationship management (CRM) platform with sales, service, marketing, analytics, and integration tools that empower businesses to manage customer relationships and digital transformation at scale.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1999
Glassdoor
Glassdoor: 4.1
WebsiteLinkedInGlassdoor