Puma

1 month ago

Lead Marketing Manager Training

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Lead the global Training marketing direction for Puma's Sport/fitness division, driving go-to-market across key accounts. Define campaigns, product storytelling, and activation plans with regional teams. Translate trends into marketing initiatives, partner with Product, Merchandising, and Sales, and own performance tracking to identify growth opportunities and optimize account impact.

Location: Germany

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Lead the global Training marketing direction and ensure alignment with brand and commercial priorities
•Drive go-to-market execution including product storytelling, seasonal campaigns, and account-specific activation plans
•Act as consumer and category expert, translating Training and fitness trends into relevant marketing initiatives
•Partner with Product, Merchandising, and Sales to align on product pipelines, key franchises, and account growth opportunities
•Own category and account performance tracking, leveraging sell-in, sell-through, e-commerce, and retail insights

Key Requirements

•8+ years of experience in sport or lifestyle marketing with strong category and/or key account focus
•Proven track record in developing impactful go-to-market plans, ideally with exposure to major wholesale or strategic accounts
•Strong ability to translate business, product, and account needs into consumer-facing marketing
•Solid understanding of retail environments, e-commerce, and account-specific dynamics
•Experience working with cross-functional and external partners, including key accounts

Experience:8+ yearsSportLifestyle marketingRetailE-commerce

Skills:CommunicationCollaborationStrategic thinkingProblem-solving

Company Brief

Puma

Global athletic and casual footwear, apparel, and accessories brand designing, developing, marketing and selling sports-inspired products for consumers and athletes worldwide.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1948

Website LinkedIn

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Puma

1 month ago

Lead Marketing Manager Training

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Location: Germany

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Lead the global Training marketing direction and ensure alignment with brand and commercial priorities
•Drive go-to-market execution including product storytelling, seasonal campaigns, and account-specific activation plans
•Act as consumer and category expert, translating Training and fitness trends into relevant marketing initiatives
•Partner with Product, Merchandising, and Sales to align on product pipelines, key franchises, and account growth opportunities
•Own category and account performance tracking, leveraging sell-in, sell-through, e-commerce, and retail insights

Key Requirements

•8+ years of experience in sport or lifestyle marketing with strong category and/or key account focus
•Proven track record in developing impactful go-to-market plans, ideally with exposure to major wholesale or strategic accounts
•Strong ability to translate business, product, and account needs into consumer-facing marketing
•Solid understanding of retail environments, e-commerce, and account-specific dynamics
•Experience working with cross-functional and external partners, including key accounts

Experience:8+ yearsSportLifestyle marketingRetailE-commerce

Skills:CommunicationCollaborationStrategic thinkingProblem-solving

Company Brief

Puma

Global athletic and casual footwear, apparel, and accessories brand designing, developing, marketing and selling sports-inspired products for consumers and athletes worldwide.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1948

Website LinkedIn