Growth Marketing Senior Specialist, SEM

Thumbtack
Ontario
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 2-5 yearsSkills: ["Experimentation","Optimization","Automation","Relationship management","Problem solving"]

Own and continuously improve Thumbtack’s paid search strategy, managing and optimizing the SEM program across Google and Microsoft to meet KPI targets. Drive growth with experimentation across ad copy, keywords, and bidding, while collaborating with analytics, data science, and engineering to build bid automation, tracking, attribution, and measurement. Use in-house and third-party data to monitor performance metrics like iROAS, incrementality, and lift.

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Thumbtack
Thumbtack
1 year ago

Growth Marketing Senior Specialist, SEM

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Last checked: 12 hours agoStatus: Live

Job Summary

Own and continuously improve Thumbtack’s paid search strategy, managing and optimizing the SEM program across Google and Microsoft to meet KPI targets. Drive growth with experimentation across ad copy, keywords, and bidding, while collaborating with analytics, data science, and engineering to build bid automation, tracking, attribution, and measurement. Use in-house and third-party data to monitor performance metrics like iROAS, incrementality, and lift.
Location: Ontario
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Execute and improve Thumbtack’s paid search strategy by identifying new opportunities for customer and pro growth.
  • •Manage, optimize, and grow the SEM program across Google and Microsoft while adhering to KPI targets.
  • •Develop and run an experimentation roadmap covering ad copy, keywords, bidding, and more.
  • •Partner with analytics, data science, and engineering to build automation and scalable tools that support ad performance and bid automation.
  • •Own tracking, attribution, and measurement of performance metrics such as iROAS, incrementality, and lift.

Key Requirements

  • •2-5 years of paid digital advertising experience, including at least 2 years hands-on keyword SEM management with proven results improving and scaling ad programs.
  • •Demonstrated experience improving SEM campaign performance through testing, optimization, automation, and creative iteration.
  • •Strong data analytics skills (e.g., pivot tables, VLOOKUPs, basic modeling) to evaluate performance and insights.
  • •Ability to manage relationships with a large portfolio of ad vendors and partners.
  • •Capability to define and execute a 6–12 month roadmap with aggressive milestones.
Experience:2-5 yearsPaid digital advertisingSEMHigh growth tech
Skills:ExperimentationOptimizationAutomationRelationship managementProblem solving
Tech Stack:Google AdsMicrosoft AdsBid automationTrackingAttributionPivot tablesVLOOKUP

Company Brief

Thumbtack
Provides an online marketplace connecting local service professionals (home improvement, events, lessons, and more) with customers seeking quotes, reviews, and booking tools to hire vetted contractors and providers.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: San Francisco, United States
Founded: 2008
WebsiteLinkedIn