Manager, CRM Acquisition

PayPal
Chicago, Austin
Workplace: OnsiteFull timeUSD 106,000 - 157,300 annuallyFunction: Design (Product/UX/UI/Visual)Experience: 3+ yearsEducation: bachelorsSkills: ["Communication","Project management","Analytical skills","Growth mindset","Cross-functional collaboration"]

Design and execute CRM acquisition strategies to acquire new customers and drive early habituation. Own planning and execution of always-on and ad-hoc multi-channel campaigns across owned and third-party channels (email, push, in-app/app messaging, landing pages). Lead experimentation and churn testing, manage incentives and budget reporting, and partner with analytics, finance, product, and marketing to measure performance, forecast impact, and optimize KPIs like sign-up and activation.

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FursaFursa
PayPal
PayPal
3 days ago

Manager, CRM Acquisition

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Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Design and execute CRM acquisition strategies to acquire new customers and drive early habituation. Own planning and execution of always-on and ad-hoc multi-channel campaigns across owned and third-party channels (email, push, in-app/app messaging, landing pages). Lead experimentation and churn testing, manage incentives and budget reporting, and partner with analytics, finance, product, and marketing to measure performance, forecast impact, and optimize KPIs like sign-up and activation.
Location: Chicago, Austin
Workplace: Onsite
Employment Type: Full time
Job Function: Design (Product/UX/UI/Visual)
Seniority: Manager level

Key Responsibilities

  • •Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment.
  • •Develop and execute CRM acquisition strategy, including a learning agenda tied to new customer acquisition KPIs.
  • •Design and implement automated customer journeys, triggered campaigns, and A/B tests to improve key performance metrics.
  • •Activate co-branding campaigns and product launches, reporting results to leadership.
  • •Manage budget reporting for agency costs and incentive payouts, and optimize experiments post-launch based on insights.

Pay and Benefits

Salary: USD 106,000 - 157,300 annually
Perks:Health InsuranceRetirementPaid LeaveLearning Budget

Key Requirements

  • •3+ years of relevant experience and a Bachelor’s degree (or equivalent combination of education and experience).
  • •Experience in CRM, lifecycle, or performance marketing (preferably B2C, fintech, or e-commerce).
  • •Strong analytical skills, including campaign forecasting and KPI optimization.
  • •Experience leveraging customer segmentation and building testing methodologies.
  • •Excellent communication and project management skills managing multiple stakeholders and timelines.
Experience:3+ yearsB2CFintechE-commerce
Education:Bachelor's
Skills:CommunicationProject managementAnalytical skillsGrowth mindsetCross-functional collaboration

Company Brief

PayPal
Global online payments platform enabling digital and mobile payments, money transfers, and merchant services for consumers and businesses, supporting e‑commerce transactions across multiple currencies and payment methods.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Jose, United States
Founded: 1998
WebsiteLinkedIn