Visa Pay Customer Activation Analyst

Convert onboarded customers into active and repeat Visa Pay users through below-the-line activation, lifecycle management, and in-market engagement. Execute campaigns and customer journeys that drive first-time use, repeat transactions, and feature adoption. Track funnel drop-offs and cohort activation metrics, optimize activation strategies through targeted interventions and test-and-learn, and coordinate field execution with acquisition, CICO, and marketing teams while capturing feedback for continuous improvement.