3 months ago

Manager, Brand Partnership & Sports Marketing (Petaling Jaya, 10, MY)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Lead and execute Malaysia Brand Partner strategy within Global/EM/SEA directions, overseeing SpoMA and EIM partnerships, budgets, activations, and partner portfolio to maximize brand impact and running ecosystem in Southeast Asia.

Location: Malaysia

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Support the development and execution of the Malaysia Brand Partner strategy in alignment with Global, Emerging Market (EM), and SEA objectives.
•Manage the Malaysia Sports Marketing (SpoMA) & Entertainment Influencer Marketing (EIM) portfolio per Global/EM/SEA direction, overseeing budget allocation, contracts, relationships, and activations.
•Identify, secure, and manage strategic partnerships across marathons, football federations, and affiliate run clubs to strengthen the brand\'s running ecosystem.
•Shape and grow a structured running partner ecosystem including marathons, ARKL and affiliate run clubs to drive long-term brand credibility and community engagement.
•Develop and execute an invest & divest strategy based on ROI insights, providing quarterly reports.

Key Requirements

•Bachelor\'s degree in related field
•Minimum of 6 years of equivalent professional experience in Sports Marketing and Influencer Marketing
•Fluent in English; Basic Bahasa Melayu is required
•Strong interpersonal, collaboration, and negotiation skills
•Knowledge of full marketing mix (advertising, events, sponsorship, partner management) and brand partnerships in sport/retail

Experience:6+ yearsSports marketingInfluencer marketingRetailBrand partnerships

Education:Bachelor's

Skills:CommunicationInterpersonal skillsNegotiationLeadershipRelationship building

Languages:EnglishBahasa Melayu

Company Brief

Adidas

Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1949

Glassdoor: 3.8

Website LinkedIn Glassdoor

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Adidas

3 months ago

Manager, Brand Partnership & Sports Marketing (Petaling Jaya, 10, MY)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: Malaysia

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Support the development and execution of the Malaysia Brand Partner strategy in alignment with Global, Emerging Market (EM), and SEA objectives.
•Manage the Malaysia Sports Marketing (SpoMA) & Entertainment Influencer Marketing (EIM) portfolio per Global/EM/SEA direction, overseeing budget allocation, contracts, relationships, and activations.
•Identify, secure, and manage strategic partnerships across marathons, football federations, and affiliate run clubs to strengthen the brand\'s running ecosystem.
•Shape and grow a structured running partner ecosystem including marathons, ARKL and affiliate run clubs to drive long-term brand credibility and community engagement.
•Develop and execute an invest & divest strategy based on ROI insights, providing quarterly reports.

Key Requirements

•Bachelor\'s degree in related field
•Minimum of 6 years of equivalent professional experience in Sports Marketing and Influencer Marketing
•Fluent in English; Basic Bahasa Melayu is required
•Strong interpersonal, collaboration, and negotiation skills
•Knowledge of full marketing mix (advertising, events, sponsorship, partner management) and brand partnerships in sport/retail

Experience:6+ yearsSports marketingInfluencer marketingRetailBrand partnerships

Education:Bachelor's

Skills:CommunicationInterpersonal skillsNegotiationLeadershipRelationship building

Languages:EnglishBahasa Melayu

Company Brief

Adidas

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1949

Glassdoor: 3.8

Website LinkedIn Glassdoor