Marketing Engineer, Brokerage Growth

Shepherd
New York, San Francisco
Workplace: OnsiteFull timeUSD 145,000 - 190,000 annuallyFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Hands-on execution","Experimentation","Ownership","Bias to action","Cross-functional collaboration"]

Build and own the growth stack for broker distribution, combining paid media, ABM, and broker lifecycle automation with experimentation, CRO, and attribution. You’ll design outbound and signal-based journeys, improve conversion across landing pages and website flows, and help Shepherd show up in GEO/AI search via structured data and entity infrastructure. You’ll also produce performance creative and ship weekly improvements using a technically grounded, AI-native growth approach.

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FursaFursa
Shepherd
Shepherd
2 months ago

Marketing Engineer, Brokerage Growth

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Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live

Job Summary

Build and own the growth stack for broker distribution, combining paid media, ABM, and broker lifecycle automation with experimentation, CRO, and attribution. You’ll design outbound and signal-based journeys, improve conversion across landing pages and website flows, and help Shepherd show up in GEO/AI search via structured data and entity infrastructure. You’ll also produce performance creative and ship weekly improvements using a technically grounded, AI-native growth approach.
Location: New York, San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own paid media and ABM end to end, including audience strategy, channel mix, budgets, creative, testing, and performance—focused on broker activations that lead to submissions.
  • •Build outbound and broker lifecycle infrastructure with signal-based triggers, intelligent sequences and plays, and orchestration that equips brokers and underwriters to win.
  • •Improve conversion across the funnel by building and iterating on landing pages, forms, and website flows, including experimentation and CRO ownership.
  • •Stand up GEO/AI search visibility by implementing structured data, schema markup, and entity infrastructure for AI-native surfaces.
  • •Implement marketing automation and attribution by selecting and wiring the stack, building dashboards to show what’s working for paid and ABM programs, and producing performance creative.

Pay and Benefits

Salary: USD 145,000 - 190,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionPaid LeaveLearning Budget401k

Key Requirements

  • •4+ years blending growth marketing, demand generation, and technical execution in a fast-moving B2B or consumer technology company.
  • •Extremely AI-pilled, using tools like Cursor, Claude Code, or Codex and having strong opinions on recent LLM releases.
  • •High agency and hands-on technical execution: you ship weekly and operate end to end without waiting for others.
  • •Experience running growth programs at scale and building the attribution needed to prove impact.
  • •Comfort turning rough ideas into usable content and directing specialists (e.g., designers or video partners) for final assets.
Experience:4+ years
Skills:Hands-on executionExperimentationOwnershipBias to actionCross-functional collaboration
Tech Stack:CursorClaude CodeCodexSEO/SEMABMEmail marketingPaid adsRetargetingIntent signalsAI-search entity infrastructureGEOStructured dataSchema markupMarketing automationAttributionDashboardsCROMAPEnrichmentTracking

Company Brief

Shepherd
Provides a digital platform to design, run, and scale decentralized clinical studies, helping researchers recruit participants, collect remote data, and streamline study operations for academic and commercial research teams.
Industry: Clinical Research
Company Size: Small (11 to 50 employees)
Growth: Early Stage Startup
Website