Paid Media Manager

Later
Boston
Workplace: HybridFull timeFunction: Data Science & Machine LearningSkills: ["Communication","Collaboration","Project management","Cross-functional teamwork"]

Own end-to-end paid social influencer campaign management for Later Influence customers within the Professional Services team. You’ll plan, set up, QA, test, measure, and optimize campaigns across Meta, TikTok, LinkedIn, YouTube, and Snapchat, translating strategic recommendations into actionable execution. Partner with Program Managers and Account leads, develop creative and messaging guidance, deliver reporting with insights, lead experimentation, and support new business pitches—while building paid social expertise within the team.

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FursaFursa
Later
Later
17 hours ago

Paid Media Manager

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Job Summary

Own end-to-end paid social influencer campaign management for Later Influence customers within the Professional Services team. You’ll plan, set up, QA, test, measure, and optimize campaigns across Meta, TikTok, LinkedIn, YouTube, and Snapchat, translating strategic recommendations into actionable execution. Partner with Program Managers and Account leads, develop creative and messaging guidance, deliver reporting with insights, lead experimentation, and support new business pitches—while building paid social expertise within the team.
Location: Boston
Workplace: Hybrid
Employment Type: Full time
Job Function: Data Science & Machine Learning

Key Responsibilities

  • •Manage end-to-end paid social influencer campaigns: planning, setup, QA, testing, measurement/reporting, and optimization across major social ad platforms.
  • •Provide creative and strategic direction by identifying key messages and creative components that help clients reach goals.
  • •Partner with Program Managers and Account leads to align strategies, guide ad messaging/creative assets/CTAs, and support optimization efforts.
  • •Monitor, analyze, and translate channel performance data into clear insights and regular performance reports with recommendations.
  • •Lead experimentation and optimization to improve results, and support new business pitches/proposals while forecasting performance and spend.
Travel: Medium travel

Key Requirements

  • •4–5 years of digital paid social media experience driving results on influencer campaigns, with agency experience preferred.
  • •Direct experience with advertising platforms including Meta Ads, TikTok Ads, LinkedIn Ads, YouTube Ads, and Snapchat Ads.
  • •Strong analytical, data-driven mindset with experience turning metrics into optimization opportunities.
  • •Experience supporting or training others on campaign execution.
  • •Bachelor’s degree in marketing/business/related field, or equivalent experience; relevant certifications are a plus.
Experience:Influencer marketingDigital advertising
Education:
Skills:CommunicationCollaborationProject managementCross-functional teamwork
Certifications:Facebook BlueprintGoogle AdsGoogle Analytics
Tech Stack:Meta AdsTikTok AdsLinkedIn AdsYouTube AdsSnapchat AdsGoogle AnalyticsGoogle AdsFacebook BlueprintAIAutomation

Company Brief

Later
Provides a visual social media planning, scheduling, and analytics platform that helps brands, creators, and agencies manage Instagram, TikTok, and other social channels. Offers content calendar, media library, and performance insights to streamline social publishing workflows.
Industry: SaaS
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series A
Headquarters: Vancouver, Canada
Founded: 2014
Website