Manager, Product Marketing

WPP
London
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Communication","Storytelling","Presentation","Cross-functional collaboration","Ownership","Accountability","Curiosity","Ability to work in ambiguity"]

Shape product positioning and go-to-market strategy for WPP Data & Technology Solutions, helping drive adoption of AI-powered marketing capabilities such as WPP Open and Open Intelligence. Bridge Product, Commercial, Marketing, and Operations teams by translating complex technical concepts into compelling narratives, developing sales enablement and customer-facing materials, and conducting market and competitive analysis. Support client pitches and lead cross-functional projects to bring structure to fast-moving priorities.

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FursaFursa
WPP
WPP
2 days ago

Manager, Product Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Shape product positioning and go-to-market strategy for WPP Data & Technology Solutions, helping drive adoption of AI-powered marketing capabilities such as WPP Open and Open Intelligence. Bridge Product, Commercial, Marketing, and Operations teams by translating complex technical concepts into compelling narratives, developing sales enablement and customer-facing materials, and conducting market and competitive analysis. Support client pitches and lead cross-functional projects to bring structure to fast-moving priorities.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Act as the bridge between Product, Commercial, Marketing, and Operations teams.
  • •Develop positioning, messaging, and go-to-market strategies for products, features, and capabilities.
  • •Translate complex technical concepts into compelling, commercially relevant narratives.
  • •Create sales enablement materials, customer-facing collateral, presentations, and thought leadership content.
  • •Conduct market and competitive analysis to identify opportunities and support client pitches and internal growth initiatives.

Key Requirements

  • •Experience in product marketing within adtech, martech, SaaS, data, AI, or product-led technology businesses.
  • •Understanding of how technology products are positioned, communicated, and brought to market successfully.
  • •Experience creating positioning, messaging, sales enablement, and customer-facing content.
  • •Ability to work effectively with technical, commercial, and marketing stakeholders.
  • •Excellent communication, storytelling, and presentation skills.
Experience:AdtechMartechSaaSDataAIProduct-led technology
Skills:CommunicationStorytellingPresentationCross-functional collaborationOwnershipAccountabilityCuriosityAbility to work in ambiguity
Languages:English
Tech Stack:AIDataAdtechMartechSaaSProduct-led technologyMarketing technology

Company Brief

WPP
Global marketing and communications services group offering advertising, media investment management, branding, public relations, and digital services to multinational clients across industries.
Industry: Advertising Media Groups
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1971
WebsiteLinkedIn