Principal Events Manager

Smartsheet
United States
Workplace: RemoteFull timeUSD 147,000 - 200,000Function: Communications, PR & CommunityExperience: 10+ yearsEducation: bachelorsSkills: ["Cross-functional collaboration","Strategic thinking","Stakeholder management","Process building","Mentorship"]

Own end-to-end execution of a global portfolio of Tier 1 and Tier 2 events, translating demand-event strategy into plans, timelines, and deliverables across regions. Plan conferences, sponsorships, hosted experiences, and proprietary programs while driving measurable pipeline and customer engagement via end-to-end attendee journeys and lead capture. Partner cross-functionally to align event campaigns with go-to-market priorities, manage budgets, and build scalable execution processes.

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FursaFursa
Smartsheet
Smartsheet
4 days ago

Principal Events Manager

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Last checked: 20 hours agoStatus: Live

Job Summary

Own end-to-end execution of a global portfolio of Tier 1 and Tier 2 events, translating demand-event strategy into plans, timelines, and deliverables across regions. Plan conferences, sponsorships, hosted experiences, and proprietary programs while driving measurable pipeline and customer engagement via end-to-end attendee journeys and lead capture. Partner cross-functionally to align event campaigns with go-to-market priorities, manage budgets, and build scalable execution processes.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Lead end-to-end execution of a global portfolio of Tier 1 and Tier 2 third-party and proprietary events, translating global strategy into plans and deliverables.
  • •Own planning and delivery of conferences, sponsorships, hosted experiences, and proprietary programs across regions with consistent, high-quality execution.
  • •Partner cross-functionally with Product Marketing, Growth Marketing, Field Marketing, Content, Design, Sales, SDRs, and Marketing Operations to operationalize integrated event campaigns.
  • •Drive event programs that generate measurable pipeline and customer engagement via meeting programs, lead capture, attendee journeys, and post-event follow-up.
  • •Manage sponsorship execution, budgets, agency/vendor oversight, and scalable processes that improve operational efficiency.

Pay and Benefits

Salary: USD 147,000 - 200,000
Perks:Health InsuranceDentalVision401kPaid LeaveParental LeavePaid HolidaysLife InsuranceLearning BudgetRemote WorkVolunteer Day

Key Requirements

  • •10+ years of B2B marketing experience in Tier 1 global industry events, demand generation, or field marketing with an enterprise focus.
  • •Proven ability to drive pipeline creation, acceleration, and revenue impact in high-growth environments.
  • •Deep understanding of executive-level engagement and tailoring messaging for complex buying committees.
  • •Experience using Salesforce and Tableau to analyze pipeline health and provide executive reporting.
  • •Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
Experience:10+ yearsB2BEnterpriseDemand generationField marketingB2B SaaS
Education:Bachelor's in Marketing, Communications, Business, or a related field
Skills:Cross-functional collaborationStrategic thinkingStakeholder managementProcess buildingMentorship
Languages:English
Tech Stack:SalesforceTableau

Company Brief

Smartsheet
Provides a cloud-based work management platform that enables teams to plan, track, automate, and report on work. Smartsheet combines spreadsheets, collaboration, and workflow automation to help organizations manage projects and processes at scale.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Bellevue, United States
Founded: 2005
WebsiteLinkedIn