Insomniac - Digital Advertiser, Paid Social

Live Nation Entertainment
California
Workplace: OnsiteFull timeUSD 64,000 - 80,000 annuallyFunction: Solutions Engineering & Sales EngineeringExperience: 2+ yearsSkills: ["Self-starter","Strong work ethic","Communication","Organization","Problem-solving"]

Own paid social and digital ad planning, buying, and analytics for Insomniac festivals and/or concerts. Develop awareness, traffic, engagement, and ticket-driving campaigns across Meta, TikTok, Snapchat, Twitter, Reddit, and Google (Display/Search/YouTube), and lead the full asset request/management workflow. Track performance daily, troubleshoot discrepancies, present optimizations to stakeholders, maintain first-party audiences, and deliver post-campaign recaps with quantitative recommendations.

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FursaFursa
Live Nation Entertainment
Live Nation Entertainment
1 month ago

Insomniac - Digital Advertiser, Paid Social

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Own paid social and digital ad planning, buying, and analytics for Insomniac festivals and/or concerts. Develop awareness, traffic, engagement, and ticket-driving campaigns across Meta, TikTok, Snapchat, Twitter, Reddit, and Google (Display/Search/YouTube), and lead the full asset request/management workflow. Track performance daily, troubleshoot discrepancies, present optimizations to stakeholders, maintain first-party audiences, and deliver post-campaign recaps with quantitative recommendations.
Location: California
Workplace: Onsite
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Develop and execute paid social and digital advertising strategies and campaigns across Meta, TikTok, Snapchat, Twitter, Reddit, and Google (Display/Search/YouTube) to drive awareness, engagement, demand generation, and ticket sales.
  • •Lead campaign planning and execution, including audience building, media plan creation, tag creation, and updating creative/copy as needed.
  • •Manage media planning and budget allocation across Insomniac festival and/or concert business units; coordinate asset request and management end-to-end through the campaign lifecycle.
  • •Monitor, report, and analyze campaign performance daily, aggregate third-party reporting as needed, troubleshoot media plan discrepancies, and recommend optimizations to stakeholders.
  • •Maintain first-party audience databases across required platforms and conduct post-campaign recaps with media spend analysis and strategic recommendations.
Travel: Low travel

Pay and Benefits

Salary: USD 64,000 - 80,000 annually

Key Requirements

  • •2+ years of experience in digital advertising (concert/festival/music industry preferred).
  • •2+ years of direct experience with Meta Ads Manager, Google Display/Search/YouTube, TikTok Ads Manager, and Snapchat Ads Manager.
  • •Understanding of digital media buying fundamentals including media planning, audience segmentation, creative asset management, tracking/analytics, and reporting.
  • •Strong working knowledge of Microsoft Office (Excel, Word, PowerPoint) and Google Drive (Gmail, Sheets, Docs, Calendar).
  • •Strong organization and multi-tasking across multiple simultaneous campaigns; exceptional written and verbal communication.
Experience:2+ yearsDigital advertisingMusic industry
Skills:Self-starterStrong work ethicCommunicationOrganizationProblem-solving
Tech Stack:Meta Ads ManagerGoogle DisplayGoogle SearchYouTubeTikTok Ads ManagerSnapchat Ads ManagerTwitterRedditMicrosoft OfficeExcelWordPowerPointGoogle DriveGmailSheetsDocsCalendar

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Live Nation Entertainment
Operates a global live entertainment platform that promotes concerts, manages ticketing, and runs venues and festivals. Connects artists, fans, and brands through large-scale events, sponsorships, and digital ticketing services.
Industry: Events & Live Entertainment
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Beverly Hills, United States
Founded: 2010
Glassdoor
Glassdoor: 3.7
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