Senior Manager, Lifecycle Marketing

Dataiku
United States
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Analytical strength","Written communication","Comfort building in ambiguity","Cross-functional collaboration"]

Own Dataiku’s lifecycle marketing function end to end—creating the lifecycle operating system, governance, and audience standards across prospect, new-user, and customer programs. Build and consolidate nurture workflows, establish reporting tied to business outcomes, and partner with Marketing Ops, Web, Content, Acquisition, Sales, and Customer Success. Lead lifecycle automation across HubSpot and Salesforce, integrate intent data from 6sense, and apply AI/agentic workflow thinking with human-in-the-loop standards.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Dataiku
Dataiku
1 day ago

Senior Manager, Lifecycle Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Own Dataiku’s lifecycle marketing function end to end—creating the lifecycle operating system, governance, and audience standards across prospect, new-user, and customer programs. Build and consolidate nurture workflows, establish reporting tied to business outcomes, and partner with Marketing Ops, Web, Content, Acquisition, Sales, and Customer Success. Lead lifecycle automation across HubSpot and Salesforce, integrate intent data from 6sense, and apply AI/agentic workflow thinking with human-in-the-loop standards.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Build and own the lifecycle operating system, including a single authoritative email and lifecycle calendar across prospect, new-user, and customer programs.
  • •Set frequency governance, suppression logic, deliverability standards, segmentation, and audience entry/exit standards for lifecycle programs.
  • •Design prospect and new-user nurture to move first touch to engaged, sales-ready accounts and guide account progression to qualified opportunities.
  • •Develop customer lifecycle, retention, and expansion programs in partnership with Customer Success and Product, using adoption and account signals.
  • •Operate the lifecycle layer of the marketing automation stack end to end (HubSpot workflows, Salesforce integration, and 6sense data), consolidate existing workflows, and produce lifecycle reporting.

Key Requirements

  • •6+ years in lifecycle, nurture, email, or B2B growth marketing, ideally in enterprise software with long buying cycles.
  • •Hands-on experience building and owning complex nurture programs using marketing automation platforms such as HubSpot or Marketo, with Salesforce fluency.
  • •Deep knowledge of deliverability, frequency capping, suppression, consent, and list hygiene/record hygiene.
  • •Experience across both prospect/new-user and customer lifecycle stages, including how to apply approaches across each side.
  • •Strong analytics and comfort defining and instrumenting success metrics, including using intent/account data (e.g., 6sense, Demandbase).
Experience:B2BEnterprise softwareMarketing automationIntent data
Skills:Analytical strengthWritten communicationComfort building in ambiguityCross-functional collaboration
Languages:English
Tech Stack:HubSpotSalesforce6senseMarketoDemandbaseLLMs

Company Brief

Dataiku
Provides an end-to-end AI and machine learning platform that enables organizations to build, deploy, and manage data products at scale, combining data preparation, model development, and MLOps capabilities for business users and data scientists.
Industry: AI & Machine Learning
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Paris, France
Founded: 2013
WebsiteLinkedIn