Lifecycle Marketing Manager

SafetyWing
Anywhere
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Written communication","Organizational skills","Data-driven decision making","Attention to detail","Experimentation"]

Own the full lifecycle marketing customer journey across SafetyWing’s product lines, with email marketing at the core. Build onboarding journeys, nurture campaigns, and CRM-driven segmentation and automation in HubSpot, ensuring communications feel personal and timely. Partner cross-functionally to launch new products via email, maintain lifecycle and CRM health, and use performance analytics to improve opens, clicks, conversions, and retention—while helping establish lifecycle marketing as a dedicated function.

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SafetyWing
SafetyWing
1 month ago

Lifecycle Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Own the full lifecycle marketing customer journey across SafetyWing’s product lines, with email marketing at the core. Build onboarding journeys, nurture campaigns, and CRM-driven segmentation and automation in HubSpot, ensuring communications feel personal and timely. Partner cross-functionally to launch new products via email, maintain lifecycle and CRM health, and use performance analytics to improve opens, clicks, conversions, and retention—while helping establish lifecycle marketing as a dedicated function.
Location: Anywhere
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own lifecycle marketing strategy across all products.
  • •Design and optimize onboarding email journeys for new customers.
  • •Manage recurring email communications, announcements, newsletters, and campaigns.
  • •Create lifecycle automations (e.g., content triggered by page visits, webinar follow-ups).
  • •Analyze campaign performance and continuously improve engagement, conversions, and retention.

Pay and Benefits

Perks:Remote WorkHealth InsurancePaid LeaveHome OfficeEquity

Key Requirements

  • •5+ years of lifecycle marketing, CRM, or email marketing experience.
  • •Deep experience with HubSpot Marketing Hub.
  • •Strong understanding of customer journeys, lifecycle automation, and segmentation.
  • •Experience building automated email workflows.
  • •Comfort analyzing campaign performance and making data-driven decisions.
Skills:Written communicationOrganizational skillsData-driven decision makingAttention to detailExperimentation
Languages:English
Tech Stack:HubSpot Marketing HubHubSpotCRMEmail marketingEmail workflowsLifecycle automation

Company Brief

SafetyWing
Provides global health and travel medical insurance tailored for remote workers, digital nomads, and distributed companies, offering products like Nomad Insurance and Remote Health to cover employees and freelancers worldwide.
Industry: InsurTech
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series B
Headquarters: San Francisco, United States
Founded: 2018
Glassdoor
Glassdoor: 4.5
WebsiteLinkedInGlassdoor