2 days ago

Product Marketing Lead, GTM - NA ECommerce (Ad-Sales)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Own go-to-market strategy for TikTok ad solutions in North America, driving adoption across client segments through tailored plays and sales enablement. Partner with cross-functional teams to plan launches, training, operational processes, and demand generation. Use market analysis to identify client needs and shape short- and long-term growth strategies. Lead stakeholder alignment with global product and enablement partners to ensure measurable business impact.

Location: San Jose

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Identify opportunities to drive adoption of TikTok ad products that enhance client experience and meet objectives.
•Define go-to-market and sales enablement strategy, managing product lifecycle end-to-end with training, marketing, operations, and demand-generation.
•Analyze market trends and diagnose business challenges to develop strategies that grow adoption and revenue.
•Lead alignment and execution across key stakeholders to deliver go-to-market priorities.
•Partner with global product teams, vertical activation teams, centers of excellence, business marketing, and learning & development for market readiness and ongoing product success.

Key Requirements

•Demonstrated experience in product marketing, strategy & operations, including managing go-to-market strategy from early testing through launch and sustained growth.
•Proven ability to influence product teams, executive leadership, and cross-functional partners.
•Ability to engage comfortably with both technical and business stakeholders at all levels.
•Strong problem-solving skills to define business challenges and propose effective solutions.
•Outstanding documentation, presentation, communication, organizational, and analytical skills in global cross-functional settings.

Experience:Performance advertisingE-commerceProduct-led growth

Skills:InfluencingProblem-solvingCommunicationOrganizational skillsAnalytical skills

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

2 days ago

Product Marketing Lead, GTM - NA ECommerce (Ad-Sales)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: San Jose

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Identify opportunities to drive adoption of TikTok ad products that enhance client experience and meet objectives.
•Define go-to-market and sales enablement strategy, managing product lifecycle end-to-end with training, marketing, operations, and demand-generation.
•Analyze market trends and diagnose business challenges to develop strategies that grow adoption and revenue.
•Lead alignment and execution across key stakeholders to deliver go-to-market priorities.
•Partner with global product teams, vertical activation teams, centers of excellence, business marketing, and learning & development for market readiness and ongoing product success.

Key Requirements

•Demonstrated experience in product marketing, strategy & operations, including managing go-to-market strategy from early testing through launch and sustained growth.
•Proven ability to influence product teams, executive leadership, and cross-functional partners.
•Ability to engage comfortably with both technical and business stakeholders at all levels.
•Strong problem-solving skills to define business challenges and propose effective solutions.
•Outstanding documentation, presentation, communication, organizational, and analytical skills in global cross-functional settings.

Experience:Performance advertisingE-commerceProduct-led growth

Skills:InfluencingProblem-solvingCommunicationOrganizational skillsAnalytical skills

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn