Growth Content Marketing Manager

Airwallex
San Francisco
Workplace: HybridFull timeUSD 110,000 - 170,000 annuallyFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Writing","Editing","Communication","Collaboration","Data-driven"]

Lead Airwallex’s growth and demand-gen content globally, owning the strategy from SEO and gated assets to product-led narratives. Write and edit high-impact content, collaborate with Product Marketing and Product teams, and optimize ICP targeting and distribution. Drive measurable pipeline impact while balancing global consistency with local execution, in a role based in San Francisco with hybrid work.

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Airwallex
Airwallex
4 months ago

Growth Content Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live
Reposted: similar role first listed 7 months ago

Job Summary

Lead Airwallex’s growth and demand-gen content globally, owning the strategy from SEO and gated assets to product-led narratives. Write and edit high-impact content, collaborate with Product Marketing and Product teams, and optimize ICP targeting and distribution. Drive measurable pipeline impact while balancing global consistency with local execution, in a role based in San Francisco with hybrid work.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Build Growth Content Marketing as a global discipline at Airwallex, establishing best practices, scalable processes, and a high-performing team over time.
  • •Own the end-to-end demand gen content strategy, spanning SEO, gated assets, mid-funnel conversion content, and product-led narratives.
  • •Write, edit, and ship high-impact content including SEO pillar pages, cluster articles, comparison content, ebooks, whitepapers, long-form guides, one-pagers, solution briefs, and product explainers.
  • •Partner deeply with Product Marketing and Product to translate launches, features, APIs, and workflows into content that is searchable, understandable, and sellable.
  • •Use user, customer, and market insights to improve ICP targeting, segmentation, messaging, and content distribution strategies.

Pay and Benefits

Salary: USD 110,000 - 170,000 annually
Equity and Bonus:Equity
Perks:EquityAnnual Bonus

Key Requirements

  • •6+ years of experience in growth content marketing, demand gen content, or SEO-led content roles.
  • •A proven track record of creating content that drives measurable business outcomes across the funnel—from traffic to MQLs to pipeline.
  • •Exceptional writing and editing skills, with the ability to explain technical products, platforms, or workflows clearly and credibly.
  • •Strong understanding of SEO fundamentals, including keyword intent, on-page optimization, internal linking, and content clustering.
  • •A data-driven mindset, with the ability to analyze content performance and optimize based on results—not just instincts.
Experience:6+ yearsFintechSaaSPayments
Skills:WritingEditingCommunicationCollaborationData-driven
Languages:English
Tech Stack:WebflowWordPressGA4AhrefsGoogle Search Console

Company Brief

Airwallex
Airwallex is a global payments and financial platform that provides business accounts, cross-border payments, treasury, corporate cards, and embedded finance APIs to help companies manage global financial operations and scale internationally.
Industry: Fintech Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Singapore, Singapore
Founded: 2015
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor