Sales Manager (Modern Trade – Head Office)

GMG
Dubai
Workplace: OnsiteFull timeFunction: SalesExperience: 6-10 yearsEducation: bachelorsSkills: ["Leadership","People management","Communication","Presentation","Negotiation"]

Lead modern trade sales growth through strategic head office relationships and end-to-end key account management. Manage and coach a team of Key Account Executives while ensuring flawless execution of commercial plans, including joint business planning, negotiations, promotional planning, forecasting, and performance management. Partner cross-functionally with Trade Marketing, Demand Planning, Supply Chain, Finance, Category Management, and Customer Service to maximize sales, profitability, and market share with major UAE retail customers.

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GMG
GMG
1 month ago

Sales Manager (Modern Trade – Head Office)

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Job Summary

Lead modern trade sales growth through strategic head office relationships and end-to-end key account management. Manage and coach a team of Key Account Executives while ensuring flawless execution of commercial plans, including joint business planning, negotiations, promotional planning, forecasting, and performance management. Partner cross-functionally with Trade Marketing, Demand Planning, Supply Chain, Finance, Category Management, and Customer Service to maximize sales, profitability, and market share with major UAE retail customers.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Sales
Seniority: Manager level

Key Responsibilities

  • •Manage strategic relationships with major Modern Trade retailers at Head Office level and lead annual business planning, pricing, and trading terms.
  • •Ensure effective execution of Joint Business Plans (JBPs) and identify growth opportunities to maximize sales and profitability.
  • •Lead, coach, and develop Key Account Executives, setting sales objectives, monitoring performance, and supporting target achievement.
  • •Develop customer-specific sales plans aligned with company objectives and drive forecasting accuracy through collaboration with Demand Planning and Supply Chain.
  • •Partner with Trade Marketing to develop and execute promotional plans, evaluate promotional effectiveness, and support in-store activation initiatives.

Key Requirements

  • •6–10 years of FMCG Modern Trade sales experience, including at least 3 years in a managerial or senior key account role.
  • •Proven experience managing Head Office Modern Trade accounts in the UAE.
  • •Strong end-to-end account management experience including annual planning, forecasting, promotions, and customer profitability.
  • •Strong commercial negotiation and influencing skills.
  • •Advanced proficiency in Microsoft Excel and PowerPoint, plus strong analytical and financial acumen.
Experience:6-10 yearsFMCGModern TradeUAE retail
Education:Bachelor's in Business Administration, Marketing, Sales, or a related discipline
Skills:LeadershipPeople managementCommunicationPresentationNegotiation
Tech Stack:Microsoft ExcelMicrosoft PowerPoint

Company Brief

GMG
GMG (Gulf Marketing Group) is a global well-being company that retails, distributes and manufactures consumer, sports, health & beauty, food and home brands across MENA, SEA and Hong Kong, operating retail stores, distribution and manufacturing divisions.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Dubai, United Arab Emirates
Founded: 1977
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