Roofr

1 day ago

Lifecycle Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Own the end-to-end customer lifecycle from acquisition through expansion, translating customer behavior into segmented, data-driven campaigns. Build and optimize multi-touch lifecycle programs across email, SMS, in-app messaging, sales sequences, and drip flows using A/B testing and performance analysis. Partner with Revenue, Growth, Content, Product Marketing, and Data/Growth teams to align messaging and creative with key outcomes, and manage reporting/analytics in tools including HubSpot, Amplitude, GA4, and Pendo.

Location: Canada

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Own, map, and continuously improve the customer lifecycle by identifying trends, drop-off points, and behavior-based triggers.
•Partner with marketing and revenue to translate insights into funnel-specific campaigns that drive activation, retention, and revenue growth.
•Build and optimize behavior-driven lifecycle campaigns across email, SMS, in-app messaging, sales sequences, and drip flows using segmentation, A/B testing, and performance analysis.
•Collaborate with Growth, Content, and Product Marketing to test messaging, creative assets, and conversion touchpoints.
•Own campaign reporting and analytics across HubSpot, Amplitude, GA4, and Pendo, translating results into actionable optimizations and partnering with Revenue Ops/Data for clean data.

Pay and Benefits

Salary: CAD 110,000 - 125,000 annually

Perks:Paid LeaveHealth InsuranceDental401kParental LeaveRemote WorkHome OfficeInternet AllowancePhone AllowanceLearning Budget

Key Requirements

•4+ years of experience in lifecycle marketing, email marketing, or marketing operations/automation in a startup SaaS environment.
•Proven ability to build, launch, and optimize cross-channel customer journeys you own end-to-end.
•Experience supporting both PLG and sales-assisted growth motions, including activation, retention, upsell, churn prevention, and expansion programs.
•Hands-on experience with lifecycle tools such as HubSpot, Amplitude, Pendo, Customer.io, or similar platforms.
•Deep understanding of email, SMS, and in-app messaging best practices, segmentation, and experimentation.

Experience:SaaSStartupPLG

Skills:CommunicationCollaborationAnalytical skills

Certifications:HubSpot Marketing Certification

Languages:English

Tech Stack:EmailSMSIn-app messagingHubSpotAmplitudeGA4PendoCustomer.ioA/B testingAI

Company Brief

Roofr

Provides roofing software and data solutions that streamline roof inspections, estimates, and lead generation for contractors and insurers using aerial imagery, measurement tools, and workflow automation.

Industry: Construction Tech

Company Size: Small (11 to 50 employees)

Growth: Early Stage Startup

Headquarters: Boston, United States

Website

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Roofr

1 day ago

Lifecycle Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Location: Canada

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Own, map, and continuously improve the customer lifecycle by identifying trends, drop-off points, and behavior-based triggers.
•Partner with marketing and revenue to translate insights into funnel-specific campaigns that drive activation, retention, and revenue growth.
•Build and optimize behavior-driven lifecycle campaigns across email, SMS, in-app messaging, sales sequences, and drip flows using segmentation, A/B testing, and performance analysis.
•Collaborate with Growth, Content, and Product Marketing to test messaging, creative assets, and conversion touchpoints.
•Own campaign reporting and analytics across HubSpot, Amplitude, GA4, and Pendo, translating results into actionable optimizations and partnering with Revenue Ops/Data for clean data.

Pay and Benefits

Salary: CAD 110,000 - 125,000 annually

Perks:Paid LeaveHealth InsuranceDental401kParental LeaveRemote WorkHome OfficeInternet AllowancePhone AllowanceLearning Budget

Key Requirements

•4+ years of experience in lifecycle marketing, email marketing, or marketing operations/automation in a startup SaaS environment.
•Proven ability to build, launch, and optimize cross-channel customer journeys you own end-to-end.
•Experience supporting both PLG and sales-assisted growth motions, including activation, retention, upsell, churn prevention, and expansion programs.
•Hands-on experience with lifecycle tools such as HubSpot, Amplitude, Pendo, Customer.io, or similar platforms.
•Deep understanding of email, SMS, and in-app messaging best practices, segmentation, and experimentation.

Experience:SaaSStartupPLG

Skills:CommunicationCollaborationAnalytical skills

Certifications:HubSpot Marketing Certification

Languages:English

Tech Stack:EmailSMSIn-app messagingHubSpotAmplitudeGA4PendoCustomer.ioA/B testingAI

Company Brief

Roofr

Industry: Construction Tech

Company Size: Small (11 to 50 employees)

Growth: Early Stage Startup

Headquarters: Boston, United States

Website