Field Marketing Manager - ASEAN

Mistral
Singapore, Indonesia, Malaysia, Thailand, Hong Kong, Taiwan
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Stakeholder management","Communication","Storytelling","Commercial mindset","Adaptability"]

Own field marketing strategy and execution across ASEAN, Hong Kong, and Taiwan—translating global priorities into locally relevant programs. Plan and run high-touch executive events, industry conferences, and customer experiences, and develop enterprise and public-sector demand initiatives. Partner with regional sales leadership and ecosystem partners to build account-based campaigns, measure performance, and represent regional insights within the global marketing organization.

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FursaFursa
Mistral
Mistral
1 day ago

Field Marketing Manager - ASEAN

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Last checked: 12 hours agoStatus: Live

Job Summary

Own field marketing strategy and execution across ASEAN, Hong Kong, and Taiwan—translating global priorities into locally relevant programs. Plan and run high-touch executive events, industry conferences, and customer experiences, and develop enterprise and public-sector demand initiatives. Partner with regional sales leadership and ecosystem partners to build account-based campaigns, measure performance, and represent regional insights within the global marketing organization.
Location: Singapore, Indonesia, Malaysia, Thailand, Hong Kong, Taiwan
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own the strategy and execution of regional events, industry conferences, executive briefings, customer experiences, and leadership gatherings.
  • •Develop and execute field marketing strategy across ASEAN, Hong Kong, and Taiwan, translating global priorities into locally relevant programs.
  • •Build trusted relationships with government and public sector audiences through executive roundtables, policy conversations, VIP briefings, and delegation visits.
  • •Partner with enterprise sales teams to create account-based marketing strategies, including 1:1 and 1:few campaigns that accelerate complex sales cycles.
  • •Support the regional ecosystem by building joint GTM and co-marketing programs with partners and bring regional insights into the global marketing organization.

Pay and Benefits

Perks:Health InsuranceParental LeaveRetirementRelocation SupportWellness StipendMeal AllowanceCommuter Benefits

Key Requirements

  • •Experience in field marketing, demand generation, regional marketing, or GTM in enterprise B2B technology/software/AI/infrastructure.
  • •Strong experience working across Southeast Asia, Hong Kong and/or Taiwan, with understanding of regional commercial and cultural dynamics.
  • •Experience marketing to enterprise, regulated, or public sector audiences, ideally including financial services, telecommunications, energy, or government.
  • •Proven ability to create high-touch executive programs such as roundtables, VIP briefings, customer events, or policy-focused engagements.
  • •Strong account-based marketing skills for strategic accounts and complex enterprise sales cycles.
Experience:Enterprise B2BAIInfrastructureSoutheast Asia
Skills:Stakeholder managementCommunicationStorytellingCommercial mindsetAdaptability

Company Brief

Mistral
Develops state-of-the-art large language models and AI systems, offering models and developer tools for natural language understanding, generation, and enterprise AI integrations. Focuses on open research and production-ready model deployments.
Industry: AI & Machine Learning
Company Size: Medium (51 to 250 employees)
Growth: Early Stage Startup
Funding: Seed
Headquarters: Paris, France
Founded: 2023
WebsiteLinkedIn