Associate Product Marketing Manager - AI & Analytics

Esri
California
Workplace: OnsiteFull timeUSD 70,304 - 97,344 annuallyFunction: Marketing & GrowthExperience: 1+ yearsEducation: bachelorsSkills: ["Verbal communication","Written communication","Interpersonal skills","Cross-functional collaboration","Project management"]

Develop and execute go-to-market strategies for Esri’s AI and spatial analytics products, working with product, industry, and sales teams to expand awareness and drive sales in new and existing markets. Own positioning and messaging from user/buyer insights, coordinate product launches and multi-channel enablement, and collaborate on campaigns and competitive insights. Create customer-facing content and provide sales enablement materials while tracking KPIs and product performance.

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Esri
Esri
2 days ago

Associate Product Marketing Manager - AI & Analytics

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Last checked: 10 hours agoStatus: Live

Job Summary

Develop and execute go-to-market strategies for Esri’s AI and spatial analytics products, working with product, industry, and sales teams to expand awareness and drive sales in new and existing markets. Own positioning and messaging from user/buyer insights, coordinate product launches and multi-channel enablement, and collaborate on campaigns and competitive insights. Create customer-facing content and provide sales enablement materials while tracking KPIs and product performance.
Location: California
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Entry level

Key Responsibilities

  • •Develop and execute go-to-market strategies for Esri’s products.
  • •Spearhead internal and external communication for product functionality and lifecycle changes, including at events and trade shows.
  • •Understand user and buyer personas to create positioning and messaging.
  • •Lead, coordinate, and execute product launches, product releases, and multi-channel enablement.
  • •Create sales and customer-facing content (web pages, case studies, video, and other assets) and develop enablement materials.
Travel: Medium travel

Pay and Benefits

Salary: USD 70,304 - 97,344 annually
Perks:Health InsuranceDentalVision401kProfit-sharingPaid LeaveLife Insurance

Key Requirements

  • •1+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar.
  • •Proven verbal and written communications skills to convey technical information to non-technical audiences.
  • •Strong interpersonal skills working effectively in cross-functional teams.
  • •Understanding of common marketing concepts and best practices, applied strategically and tactically.
  • •Bachelor’s degree in business, marketing, or a related field.
Experience:1+ yearsGISAISpatial analytics
Education:Bachelor's in business, marketing, or related field
Skills:Verbal communicationWritten communicationInterpersonal skillsCross-functional collaborationProject management
Tech Stack:ArcGIS ProGISSpatial analyticsAI

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Esri
Provides geographic information system (GIS) software, location intelligence, mapping tools, and spatial analytics to governments, businesses, and researchers for visualizing, analyzing, and managing geographic data.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Redlands, United States
Founded: 1969
Glassdoor
Glassdoor: 4.1
WebsiteLinkedIn