B2B Marketing Manager

BTSE
Hong Kong
Workplace: RemoteFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Communication","Interpersonal skills","Event management","Team collaboration"]

We are expanding our B2B marketing operations and seek a versatile generalist to conduct market research, strategic planning, ideation, and hands-on execution to drive campaigns in fintech, payments, cloud banking, and SaaS. Collaborate with the B2B team, attend industry events, and analyze performance to optimize strategies in a fast-paced fintech environment across Taiwan, Singapore, and Hong Kong.

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FursaFursa
BTSE
BTSE
1 year ago

B2B Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

We are expanding our B2B marketing operations and seek a versatile generalist to conduct market research, strategic planning, ideation, and hands-on execution to drive campaigns in fintech, payments, cloud banking, and SaaS. Collaborate with the B2B team, attend industry events, and analyze performance to optimize strategies in a fast-paced fintech environment across Taiwan, Singapore, and Hong Kong.
Location: Hong Kong
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Research & Planning: Conduct in-depth market research, via online or offline events to identify trends and opportunities in the fintech, payments, cloud banking, and SaaS sectors; develop strategic marketing plans tailored to our B2B audience.
  • •Ideation & Execution: Generate creative ideas for campaigns and marketing initiatives; oversee the entire execution process from concept to delivery.
  • •Team Liaison: Collaborate closely with the B2B team to ensure marketing strategies align with business objectives and customer needs.
  • •Performance Analysis: Monitor, analyze, and report on campaign performance metrics, making data-driven adjustments as necessary.
  • •Attend industry events and engage with key stakeholders to advance B2B marketing objectives.
Travel: Low travel

Key Requirements

  • •Bachelor's degree in Marketing, Business, or a related field.
  • •Proven marketing background with hands-on experience as a generalist—capable of handling research, planning, ideation, and execution.
  • •Prior experience in fintech, payments, cloud banking, or SaaS is highly desirable.
  • •Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • •Strong event management skills and a willingness to attend industry events.
Experience:FintechPaymentsCloud bankingSaaS
Education:Bachelor's
Skills:CommunicationInterpersonal skillsEvent managementTeam collaboration

Company Brief

BTSE
BTSE operates a cryptocurrency exchange and digital asset trading platform offering spot, futures, margin trading, and institutional custody solutions, focused on liquidity, security, and a broad range of crypto and fiat trading pairs for retail and institutional clients.
Industry: Trading Platforms
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Founded: 2018
WebsiteLinkedIn