Digital Marketing Executive

BJAK
Malaysia
Workplace: OnsiteFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Ownership","Independent execution","Attention to detail","Clear communication","Urgency"]

Lead performance marketing campaign execution across Meta, Google Ads, TikTok, and other channels. Own daily optimization of KPIs like CTR, CPC, CPA, and ROAS, run A/B tests across creatives and audiences, and troubleshoot delivery and tracking issues to protect performance. Collaborate with content and design teams, manage budgets, and produce weekly/monthly reporting. Set up conversion tracking with UTM parameters, pixels, and Google Tag Manager while staying current on platform updates and new ad formats.

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FursaFursa
BJAK
BJAK
2 days ago

Digital Marketing Executive

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Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live

Job Summary

Lead performance marketing campaign execution across Meta, Google Ads, TikTok, and other channels. Own daily optimization of KPIs like CTR, CPC, CPA, and ROAS, run A/B tests across creatives and audiences, and troubleshoot delivery and tracking issues to protect performance. Collaborate with content and design teams, manage budgets, and produce weekly/monthly reporting. Set up conversion tracking with UTM parameters, pixels, and Google Tag Manager while staying current on platform updates and new ad formats.
Location: Malaysia
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Plan, launch, and optimize paid digital campaigns across Meta, Google Ads, TikTok, and other relevant platforms.
  • •Monitor and analyze campaign KPIs (CTR, CPC, CPA, ROAS) daily and adjust to meet performance targets.
  • •Run A/B testing on ad creatives, copy, audiences, placements, and bidding strategies.
  • •Set up and manage conversion tracking using UTM parameters, pixels, and Google Tag Manager.
  • •Build weekly and monthly reports with insights, optimization actions, and budget usage.

Pay and Benefits

Perks:Annual Bonus

Key Requirements

  • •Bachelor’s degree in Marketing, Advertising, Business, or a related field.
  • •Proven experience in digital advertising operations or performance marketing roles.
  • •Hands-on expertise with Facebook Business Manager, Google Ads, TikTok Ads, and related ad tools.
  • •Proficiency in analytics and reporting (e.g., Google Analytics and Meta Ads Reporting) to optimize based on performance.
  • •Strong conversion tracking experience using UTM parameters, pixels, and Google Tag Manager.
Experience:Digital-firstHigh-growth startup
Education:Bachelor's in Marketing, Advertising, Business, or related field
Skills:OwnershipIndependent executionAttention to detailClear communicationUrgency
Certifications:Google AdsMeta Blueprint
Languages:English
Tech Stack:Meta (Facebook/Instagram)Facebook Business ManagerGoogle AdsTikTok AdsGoogle AnalyticsMeta Ads ReportingUTM parametersPixelsGoogle Tag ManagerA/B testing

Company Brief

BJAK
Bjak is a Malaysia-based insurtech that operates an online insurance comparison and distribution platform across SEA, simplifying purchase and servicing of motor and life insurance using digital tools and AI-enabled services.
Industry: InsurTech
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Selangor, Malaysia
Founded: 2019
Glassdoor
Glassdoor: 2.5
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