Executive Director, Audience Development & Content Strategy

Conde Nast
New York
Workplace: OnsiteFull timeUSD 185,000 - 230,000 annuallyFunction: Strategy & Corporate DevelopmentSkills: ["Communication","Leadership","Diplomacy","Analytical thinking","Urgency"]

Lead audience development and content strategy for WIRED worldwide, driving subscriber growth, app engagement, and social performance across premium formats like newsletters, podcasts, and vertical video. Partner with editorial and analytics teams to optimize story packaging, SEO, and owned-platform experiences, translate insights into KPIs, and future-proof traffic in a changing digital landscape. Manage a global team, build stakeholder partnerships across commerce and revenue, and help execute sponsored and ad-revenue opportunities.

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Conde Nast
Conde Nast
1 day ago

Executive Director, Audience Development & Content Strategy

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Job Summary

Lead audience development and content strategy for WIRED worldwide, driving subscriber growth, app engagement, and social performance across premium formats like newsletters, podcasts, and vertical video. Partner with editorial and analytics teams to optimize story packaging, SEO, and owned-platform experiences, translate insights into KPIs, and future-proof traffic in a changing digital landscape. Manage a global team, build stakeholder partnerships across commerce and revenue, and help execute sponsored and ad-revenue opportunities.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Director level

Key Responsibilities

  • •Lead audience development and social promotion efforts across a high-volume digital newsroom, including bespoke newsletters, podcasts, and vertical video products.
  • •Partner with editorial leaders to drive subscriber growth and convert engaged readers into paying subscribers while deepening existing subscriber engagement.
  • •Develop and optimize subscriber-focused editorial experiences (subscriber-only newsletters, exclusive content, and premium benefits) to strengthen WIRED’s value proposition.
  • •Provide audience development strategy and guidance across website/app and off-platform destinations like TikTok and Instagram, iterating to meet KPIs for global editions.
  • •Hire, onboard, and develop a global team (~12–15 people) and represent WIRED internally and externally while collaborating with analytics, social, commerce, and revenue stakeholders.

Pay and Benefits

Salary: USD 185,000 - 230,000 annually

Key Requirements

  • •Extensive experience in fast-paced digital news publishing, ideally with background as a reporter or editor plus audience development.
  • •Experience optimizing for revenue outcomes across subscriptions, commerce, and sponsored editorial.
  • •Proven ability creating and optimizing content for SEO, social platforms, and newsletters across both promoted and bespoke platform content.
  • •Professional experience using publishing and analytics tools such as SocialFlow, CrowdTangle, Facebook Insights, Parse.ly, and Google Analytics.
  • •Experience managing teams, training people, and navigating shifting priorities in audience development and social media.
Experience:Digital publishingNewsSubscribersSubscriptionsSocial media
Skills:CommunicationLeadershipDiplomacyAnalytical thinkingUrgency
Tech Stack:SocialFlowCrowdTangleFacebook InsightsParse.lyGoogle AnalyticsTikTokInstagramSEONewslettersPodcastsVertical videoAnalytics

Company Brief

Conde Nast
Conde Nast is a global media company publishing premium magazines, digital brands, and video content across fashion, lifestyle, culture, and luxury sectors. It creates editorial, advertising, and branded-content experiences for audiences and marketers worldwide.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: New York City, United States
Founded: 1909
WebsiteLinkedIn