Associate Director, Growth Marketing

HelloFresh
New York
Workplace: OnsiteFull timeUSD 151,200 - 183,000 annuallyFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Communication","Presentation","Analytical thinking","Resourcefulness","Adaptability"]

Own the end-to-end DTC acquisition engine for a fast-growing pet brand, leading a multi-channel marketing strategy and budget to drive ROI, CAC, and acquisition volume. Manage a small team, external agencies, and partners while aligning growth plans with Creative, Tech, Analytics, and CRM. Build reporting, run experiments across channels and landing pages, and present performance and recommendations to senior leadership.

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FursaFursa
HelloFresh
HelloFresh
1 day ago

Associate Director, Growth Marketing

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Last checked: 4 hours agoStatus: Live

Job Summary

Own the end-to-end DTC acquisition engine for a fast-growing pet brand, leading a multi-channel marketing strategy and budget to drive ROI, CAC, and acquisition volume. Manage a small team, external agencies, and partners while aligning growth plans with Creative, Tech, Analytics, and CRM. Build reporting, run experiments across channels and landing pages, and present performance and recommendations to senior leadership.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own a large DTC marketing budget and steer channel spend to meet growth and efficiency targets.
  • •Drive accountability for core growth outcomes (ROI, CAC, and acquisition volume) across key acquisition channels.
  • •Manage strategy and execution across paid social, search, display, affiliate, influencer, direct mail, CTV, and emerging channels.
  • •Run experiments across creative, discounts, and landing pages; document results and build business cases quantifying impact.
  • •Build reporting to track performance vs. targets and present plans and recommendations to senior leadership; work cross-functionally with Creative, Tech, Analytics, and CRM teams.

Pay and Benefits

Salary: USD 151,200 - 183,000 annually
Perks:401kPaid LeaveParental LeaveHealth Insurance

Key Requirements

  • •6+ years in growth/performance marketing, including owning a marketing budget and D2C experience (subscription a plus).
  • •Direct experience managing a multi-channel acquisition mix with hands-on paid social and search experience required.
  • •Experience conducting funnel diagnostics and running CRO/landing page testing, plus incrementality testing experience.
  • •Strong performance marketing metrics knowledge (ROI, CAC, CPM, CVR, LTV) and ability to translate metrics into budget decisions.
  • •Experience managing people and/or external agencies or partners, with strong communication and presentation skills to senior leadership.
Experience:6+ yearsD2CSubscription
Skills:CommunicationPresentationAnalytical thinkingResourcefulnessAdaptability
Languages:English
Tech Stack:Meta Ads ManagerMetaPaid socialSearchExcelGoogle SheetsGA4TableauSQLClaude CodeCodexAgentic marketing

Company Brief

HelloFresh
HelloFresh is a meal-kit and food subscription company that delivers fresh ingredients and recipes to consumers, offering convenient home-cooked meals through weekly subscription boxes across multiple international markets.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn