Manager eCommerce (Shanghai, SH, CN)

Adidas
Shanghai
Workplace: OnsiteFull timeFunction: Data Science & Machine LearningExperience: 5+ yearsEducation: mastersSkills: ["Communication","Interpersonal skills","Collaboration","Relationship building","Positive attitude","Resilient mindset","Creative problem-solving"]

Own end-to-end performance of adidas’ flagship Tmall outdoor store in China, including store strategy, KPIs, business planning, and activation calendars. Lead daily operations across product presentation, site design, and traffic management while coordinating Digital Buying & Trading, Digital Marketing, Operations, and Analytics, plus external agencies. Analyze store performance to deliver reporting and optimization recommendations, and collaborate with Tmall and internal teams to drive innovation and a premium consumer experience.

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FursaFursa
Adidas
Adidas
1 day ago

Manager eCommerce (Shanghai, SH, CN)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live
Reposted: similar role first listed 5 months ago

Job Summary

Own end-to-end performance of adidas’ flagship Tmall outdoor store in China, including store strategy, KPIs, business planning, and activation calendars. Lead daily operations across product presentation, site design, and traffic management while coordinating Digital Buying & Trading, Digital Marketing, Operations, and Analytics, plus external agencies. Analyze store performance to deliver reporting and optimization recommendations, and collaborate with Tmall and internal teams to drive innovation and a premium consumer experience.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Manager level

Key Responsibilities

  • •Accountable for end-to-end management and all KPIs of the Tmall outdoor store, including developing and executing the store business plan and holistic strategy.
  • •Drive high-quality day-to-day operations covering product presentation, site design, and traffic management.
  • •Lead cross-functional collaboration with Digital Buying & Trading, Digital Marketing, Operations, Analytics, and external vendors/agencies.
  • •Analyze store performance, generate insights, and deliver clear reporting and optimization recommendations to senior management.
  • •Identify and lead co-creation projects with Tmall, serving as the key liaison to align platform resources and initiatives.

Key Requirements

  • •Bachelor or Master’s degree required.
  • •At least 5 years in eCommerce business with strong sports/fashion/outdoor industry experience.
  • •Strong experience working with Tmall/platforms.
  • •Experience planning and managing large budgets across channels to hit high-volume growth targets.
  • •Strong English communication skills and the ability to collaborate and build relationships quickly.
Experience:5+ years
Education:Master's
Skills:CommunicationInterpersonal skillsCollaborationRelationship buildingPositive attitudeResilient mindsetCreative problem-solving
Languages:English
Tech Stack:Tmall

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
WebsiteLinkedInGlassdoor