Manager, Brand Marketing

Razorpay
Bengaluru
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5-7 yearsEducation: mastersSkills: ["Analytical skills","Cross-functional collaboration","Communication","Project management","Stakeholder management"]

Own customer-facing marketing programs that drive adoption, engagement, and growth. Partner with Growth, Product, and Digital Marketing to translate business goals into scalable initiatives across value propositions, customer journeys, and GTM plans. Define target audiences, messaging frameworks, channels, and success metrics; improve funnel performance through brand-led testing; scale high-impact programs and design marketing-led growth initiatives including gamification, loyalty, and adoption journeys.

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FursaFursa
Razorpay
Razorpay
4 days ago

Manager, Brand Marketing

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Last checked: 21 hours agoStatus: Live

Job Summary

Own customer-facing marketing programs that drive adoption, engagement, and growth. Partner with Growth, Product, and Digital Marketing to translate business goals into scalable initiatives across value propositions, customer journeys, and GTM plans. Define target audiences, messaging frameworks, channels, and success metrics; improve funnel performance through brand-led testing; scale high-impact programs and design marketing-led growth initiatives including gamification, loyalty, and adoption journeys.
Location: Bengaluru
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own integrated GTM plans for product launches, feature releases, and growth initiatives.
  • •Define target audiences, messaging frameworks, channel strategy, and success metrics.
  • •Continuously improve funnel performance through brand-led messaging, testing, and experience enhancements.
  • •Use insights to scale high-performing initiatives and sunset low-impact efforts.
  • •Design and execute marketing-led growth programs (e.g., gamification, milestone mechanics, loyalty, and adoption journeys), building repeat-use customer experiences.

Key Requirements

  • •5-7 years of hands-on experience across core marketing functions, including GTM and customer growth initiatives.
  • •Experience leading GTM programs and cross-functional initiatives.
  • •MBA from a top tier university.
  • •Experience in ecommerce, fintech, SaaS, or high-growth consumer technology companies.
  • •Strong analytical skills using data to drive marketing decisions, with excellent written and verbal communication.
Experience:5-7 yearsFintechSaaSEcommerceHigh-growth consumer technology
Education:Master's
Skills:Analytical skillsCross-functional collaborationCommunicationProject managementStakeholder management
Languages:English

Company Brief

Razorpay
Provides payment processing, banking, lending, and financial infrastructure products for Indian businesses. Razorpay offers payment gateway services, payouts, banking-as-a-service, credit, and developer-focused APIs to help companies accept and manage online payments.
Industry: Fintech Infrastructure
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Bengaluru, India
Founded: 2014
WebsiteLinkedIn