Staff Product Manager, Growth Alliance (all genders)

HelloFresh
Toronto
Workplace: HybridFull timeCAD 164,850 - 174,850 annuallyFunction: Product ManagementSkills: ["Cross-functional leadership","Experimentation mindset","Customer empathy","Problem-solving","Ownership"]

Lead the Onboarding squad and define the end-to-end product vision for guiding new customers into habitual HelloFresh subscriptions across web and app. Own the Next Best Action (NBA) framework—an ML-powered, segment-aware personalization system—driving measurable improvements in Settled Conversion through experimentation and full-surface onboarding experiences. Partner with Data Science, Engineering, and cross-squad stakeholders to align metrics, empower launches, and improve early retention outcomes.

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FursaFursa
HelloFresh
HelloFresh
2 days ago

Staff Product Manager, Growth Alliance (all genders)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Lead the Onboarding squad and define the end-to-end product vision for guiding new customers into habitual HelloFresh subscriptions across web and app. Own the Next Best Action (NBA) framework—an ML-powered, segment-aware personalization system—driving measurable improvements in Settled Conversion through experimentation and full-surface onboarding experiences. Partner with Data Science, Engineering, and cross-squad stakeholders to align metrics, empower launches, and improve early retention outcomes.
Location: Toronto
Workplace: Hybrid
Employment Type: Full time
Job Function: Product Management
Seniority: Mid level

Key Responsibilities

  • •Own the product vision and strategy for the end-to-end onboarding experience across all HelloFresh Group brands, from post-checkout confirmation to Settled Conversion.
  • •Lead the build and scaling of a segment-aware, state-aware Next Best Action (NBA) personalization framework across web and app surfaces.
  • •Drive measurable improvement in Settled Conversion rate through a high-velocity experimentation roadmap.
  • •Own the full-surface onboarding experience (welcome dashboard, subscription management, meal selection flows, app onboarding layer, and CRM-triggered touchpoints) ensuring coherence and quality.
  • •Define and own success metrics (Settled Conversion, Box 1→2 and 2→3 conversion, app adoption, unwanted box rate) and provide BAU triage and escalation to protect early retention.

Pay and Benefits

Salary: CAD 164,850 - 174,850 annually
Perks:Health InsuranceDentalPaid LeaveParental LeaveGym MembershipLearning Budget

Key Requirements

  • •6+ years of product management experience at Senior or Staff level with hands-on growth experimentation experience (A/B and multivariate testing, holdout groups) in consumer subscription products.
  • •Proven ability to own end-to-end product experiences spanning web and native app, ensuring coherence across channels and customer journeys.
  • •Strong partnership fluency with Data Science to define and govern ML-powered personalization systems and translate model outputs into product decisions.
  • •Deep understanding of subscription customer lifecycle dynamics, early retention levers, and how product experience impacts churn and commercial outcomes.
  • •Exceptional hyper-collaborative leadership across squad and tribe boundaries without direct authority.
Experience:Consumer subscriptionGrowth experimentationML personalizationA/B testing
Skills:Cross-functional leadershipExperimentation mindsetCustomer empathyProblem-solvingOwnership
Tech Stack:WebMobile appMLA/B testingMultivariate testingCRMPush notifications

Company Brief

HelloFresh
HelloFresh is a meal-kit and food subscription company that delivers fresh ingredients and recipes to consumers, offering convenient home-cooked meals through weekly subscription boxes across multiple international markets.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn