Head of Marketing EMEA

Xero
Cape Town
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Leadership","Communication","Problem-solving","Data-driven decisioning","Coaching"]

As Head of Marketing for EMEA, lead regional marketing strategy to drive brand engagement and growth for small businesses, accountants, and bookkeepers across diverse markets. Build and mentor a high-performing team, partner with global marketing functions, and deliver data-driven, multi-channel campaigns. Balance strategic GTM planning with hands-on execution, shaping a customer-first culture and measurable outcomes that expand Xero's market share in the region.

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FursaFursa
Xero
Xero
5 months ago

Head of Marketing EMEA

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Job Summary

As Head of Marketing for EMEA, lead regional marketing strategy to drive brand engagement and growth for small businesses, accountants, and bookkeepers across diverse markets. Build and mentor a high-performing team, partner with global marketing functions, and deliver data-driven, multi-channel campaigns. Balance strategic GTM planning with hands-on execution, shaping a customer-first culture and measurable outcomes that expand Xero's market share in the region.
Location: Cape Town
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Define and refine the go-to-market strategy for the EMEA region to lift brand awareness and drive demand.
  • •Oversee the multi-channel marketing budget to ensure effective operationalising and delivery against commercial targets.
  • •Establish a smooth collaboration rhythm with global teams such as Product Marketing, Media Planning, and Customer Engagement.
  • •Strategic planning and delivery of cross-channel regional marketing plans, combining Brand, SMB and Partner marketing campaigns and initiatives across multiple markets.
  • •Coach and mentor the regional marketing team, fostering a high-performing culture with clear expectations and professional growth.

Key Requirements

  • •Extensive experience leading marketing functions in high-growth SaaS environments.
  • •Proven track record managing complex partnership and channel marketing strategies.
  • •Strong leadership with ability to influence stakeholders, coach teams, and set clear KPIs.
  • •Deep understanding of multi-channel campaign delivery and data-driven decisioning, with measurable outcomes.
  • •Ability to create a customer-first culture and drive data-driven decisioning across regional and global teams.
Experience:SaaSHigh-growth
Skills:LeadershipCommunicationProblem-solvingData-driven decisioningCoaching

Company Brief

Xero
Provides cloud-based accounting, payroll, and financial management software for small and medium-sized businesses, enabling invoicing, bank reconciliation, reporting, and integrations with third-party apps globally.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Wellington, New Zealand
Founded: 2006
WebsiteLinkedIn