Senior Manager, Lifecycle Marketing (Temporary)

The New York Times
New York
Workplace: HybridTemporaryUSD 71.43 - 87.91 hourlyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Analytical skills","Cross-functional collaboration","Hypothesis building","Testing","Results interpretation"]

Lead lifecycle marketing for The New York Times Games, owning strategy and end-to-end execution across email, push, display, and other channels. Drive activation, engagement, retention, win-back, and reactivation by designing personalized, data-informed cross-channel programs and automations. Own key lifecycle metrics and build reporting, partner with analytics and data science for segmentation and predictive signals, and collaborate closely with product, growth, media, engineering, and creative teams.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
The New York Times
The New York Times
1 day ago

Senior Manager, Lifecycle Marketing (Temporary)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Lead lifecycle marketing for The New York Times Games, owning strategy and end-to-end execution across email, push, display, and other channels. Drive activation, engagement, retention, win-back, and reactivation by designing personalized, data-informed cross-channel programs and automations. Own key lifecycle metrics and build reporting, partner with analytics and data science for segmentation and predictive signals, and collaborate closely with product, growth, media, engineering, and creative teams.
Location: New York
Workplace: Hybrid
Employment Type: Temporary
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Define the lifecycle marketing strategy for Games, including goals for activation, engagement, retention, and reactivation.
  • •Map player journeys and identify key moments to deepen engagement and reduce churn.
  • •Plan and execute lifecycle campaigns and automations across email, push, display, and other channels, from brief through launch.
  • •Own lifecycle metrics and reporting for retention, reactivation, engagement, and churn, partnering with analytics and data science on segmentation and predictive signals.
  • •Champion player experience and brand stewardship by balancing performance goals with respectful frequency, personalization, and offers.

Pay and Benefits

Salary: USD 71.43 - 87.91 hourly

Key Requirements

  • •7+ years of experience in lifecycle marketing, CRM, retention marketing, or related fields, driving measurable improvements in engagement and retention.
  • •Experience owning cross-channel lifecycle programs across email, push, and at least one additional channel (e.g., display or in-app messaging) for consumer products or subscription services.
  • •Strong analytical skills to work with data, build hypotheses, design tests, and interpret results.
  • •Ability to operate in cross-functional environments collaborating with product, analytics, media, and creative teams.
Experience:7+ years
Skills:Analytical skillsCross-functional collaborationHypothesis buildingTestingResults interpretation
Languages:English

Company Brief

The New York Times
Operates The New York Times, a global news organization delivering journalism across print and digital platforms, plus specialty sites like Wirecutter. Produces reporting, opinion, multimedia, and subscription-driven content covering national and international affairs.
Industry: News, Journalism & Broadcasting
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 1851
WebsiteLinkedIn