Manager - Direct Channels, Optimization & Analytics

American Express
New York
Workplace: HybridFull timeUSD 89,250 - 150,250 annuallyFunction: Data Analytics & Business IntelligenceSkills: ["Strategic thinking","Analytical thinking","Financial acumen","Influencing","People leadership"]

Lead direct mail channel optimization for Small Business marketing, owning short- and long-term acquisition strategy and driving profitable growth through investment optimization, product strategy, and continuous experimentation. Own forecasting, performance monitoring, and executive-ready reporting, translating complex channel data into clear insights and recommendations. Manage a test-and-learn agenda, optimize processes and capabilities across forecasting/reporting, and partner with Finance, Analytics, Product, and Marketing while leading 1–2 direct reports.

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American Express
American Express
1 day ago

Manager - Direct Channels, Optimization & Analytics

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Last checked: 12 hours agoStatus: Live

Job Summary

Lead direct mail channel optimization for Small Business marketing, owning short- and long-term acquisition strategy and driving profitable growth through investment optimization, product strategy, and continuous experimentation. Own forecasting, performance monitoring, and executive-ready reporting, translating complex channel data into clear insights and recommendations. Manage a test-and-learn agenda, optimize processes and capabilities across forecasting/reporting, and partner with Finance, Analytics, Product, and Marketing while leading 1–2 direct reports.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Data Analytics & Business Intelligence
Seniority: Manager level

Key Responsibilities

  • •Lead strategy and performance for the Small Business Direct Mail acquisition channel, owning short- and long-term channel strategy.
  • •Own monthly forecasting, results reporting, and performance monitoring, translating channel data into insights and recommendations for senior leadership.
  • •Manage and optimize a marketing investment portfolio by partnering across Finance, Analytics, Product, and Marketing.
  • •Improve and automate channel processes and capabilities across forecasting, reporting, and performance management.
  • •Manage the Direct Mail test-and-learn agenda and lead 1–2 direct reports.

Pay and Benefits

Salary: USD 89,250 - 150,250 annually
Perks:Health InsuranceDentalVisionLife InsuranceDisability Benefits401kPaid LeaveRemote Work

Key Requirements

  • •Demonstrated experience across Marketing, Product, Strategy, or a similar function with transferrable skills.
  • •Ability to think strategically, assess critical business needs, and identify actionable solutions.
  • •Analytical mindset with expertise in leveraging data to make decisions, prioritize, and demonstrate impact.
  • •Robust financial acumen to evaluate ROI and define strategies to deliver on targets.
  • •Excellent communication and influencing skills to engage, influence, and align stakeholders.
Skills:Strategic thinkingAnalytical thinkingFinancial acumenInfluencingPeople leadership
Languages:US

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

American Express
Provides global payment, credit, and travel-related financial services for consumers and businesses. Best known for its charge and credit cards, merchant payment network, and premium customer rewards and servicing.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York City, United States
Founded: 1850
WebsiteLinkedIn