4 months ago

Manager, Social Marketing

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Lead global social marketing for the Firaxis portfolio, driving strategy and execution across Civilization and XCOM franchises. Manage social marketing workstreams with cross-functional partners, translate audience insights into campaigns, and build engagement and growth performance metrics with consistent reporting. Steer creative ideation and content development, present recommendations to stakeholders, and help influence product and marketing roadmaps in service of player communities.

Location: United States

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Serve as the social marketing expert, collaborating cross-functionally to prioritize and streamline efforts while managing timelines and needs.
•Collaborate with the Sr. Manager to develop the social marketing vision, strategy, and platform-specific approach.
•Develop and execute social marketing campaigns based on audience insights and identified target audiences.
•Develop engagement and growth performance metrics, delivering in-depth performance analysis and consistent reporting on campaign and player sentiment.
•Steer creative ideation and social content development, and report strategy, plans, findings, results, and recommendations to stakeholders.

Pay and Benefits

Salary: USD 100,200 - 148,320 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVisionLife Insurance401kEquityPaid HolidaysPaid LeavePaid SickParental LeaveCommuter BenefitsGym Membership

Key Requirements

•4-6+ years of experience as a Global Social Marketing leader in live service games.
•Expert in social marketing with integrated strategies across channels and touchpoints.
•Deep knowledge of global community and social platform nuances, especially Twitch, YouTube, Discord, TikTok, Reddit, Steam, and other gaming platforms.
•Proficiency with social marketing and reporting tools and strong instincts for metrics (what/why/how).
•Excellent written and interpersonal communication skills, with relationship-building across internal and external stakeholders.

Experience:4+ yearsGamingLive service games

Skills:Cross-functional collaborationProject managementCommunicationRelationship buildingPresentation skillsTeam managementDecision-makingStakeholder managementAbility to navigate ambiguity

Languages:English

Company Brief

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