Manager, Social Marketing

2K
United States
Workplace: HybridFull timeUSD 100,200 - 148,320 annuallyFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Cross-functional collaboration","Project management","Communication","Relationship building","Presentation skills","Team management","Decision-making","Stakeholder management","Ability to navigate ambiguity"]

Lead global social marketing for the Firaxis portfolio, driving strategy and execution across Civilization and XCOM franchises. Manage social marketing workstreams with cross-functional partners, translate audience insights into campaigns, and build engagement and growth performance metrics with consistent reporting. Steer creative ideation and content development, present recommendations to stakeholders, and help influence product and marketing roadmaps in service of player communities.

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FursaFursa
2K
2K
6 months ago

Manager, Social Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Lead global social marketing for the Firaxis portfolio, driving strategy and execution across Civilization and XCOM franchises. Manage social marketing workstreams with cross-functional partners, translate audience insights into campaigns, and build engagement and growth performance metrics with consistent reporting. Steer creative ideation and content development, present recommendations to stakeholders, and help influence product and marketing roadmaps in service of player communities.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Serve as the social marketing expert, collaborating cross-functionally to prioritize and streamline efforts while managing timelines and needs.
  • •Collaborate with the Sr. Manager to develop the social marketing vision, strategy, and platform-specific approach.
  • •Develop and execute social marketing campaigns based on audience insights and identified target audiences.
  • •Develop engagement and growth performance metrics, delivering in-depth performance analysis and consistent reporting on campaign and player sentiment.
  • •Steer creative ideation and social content development, and report strategy, plans, findings, results, and recommendations to stakeholders.

Pay and Benefits

Salary: USD 100,200 - 148,320 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionLife Insurance401kEquityPaid HolidaysPaid LeavePaid SickParental LeaveCommuter BenefitsGym Membership

Key Requirements

  • •4-6+ years of experience as a Global Social Marketing leader in live service games.
  • •Expert in social marketing with integrated strategies across channels and touchpoints.
  • •Deep knowledge of global community and social platform nuances, especially Twitch, YouTube, Discord, TikTok, Reddit, Steam, and other gaming platforms.
  • •Proficiency with social marketing and reporting tools and strong instincts for metrics (what/why/how).
  • •Excellent written and interpersonal communication skills, with relationship-building across internal and external stakeholders.
Experience:4+ yearsGamingLive service games
Skills:Cross-functional collaborationProject managementCommunicationRelationship buildingPresentation skillsTeam managementDecision-makingStakeholder managementAbility to navigate ambiguity
Languages:English

Company Brief

2K
2K is a video game publisher and developer known for sports, action, and strategy franchises such as NBA 2K, WWE 2K, Borderlands, and Sid Meier’s Civilization. It operates as a major label within Take-Two Interactive.
Industry: Gaming
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: Novato, United States
Founded: 2005
WebsiteLinkedIn