Senior Product Marketing Manager - Wise Platform

Wise
London
Workplace: HybridFull timeGBP 100,000 - 130,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Stakeholder management","Strategic thinking","Hands-on execution","Messaging strategy","Market and competitive analysis"]

Drive product and go-to-market strategy for Wise Platform within the Banks product team. Translate customer, market, and competitive evidence into positioning, value propositions, and buyer messaging, then shape tiered launch plans and campaigns. Partner closely with Product, Sales Enablement, Sales, Account Management, and regional teams to deliver readiness, proof, seller enablement, and scorecards that improve adoption and commercial outcomes.

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FursaFursa
Wise
Wise
2 days ago

Senior Product Marketing Manager - Wise Platform

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Last checked: 3 hours agoStatus: Live

Job Summary

Drive product and go-to-market strategy for Wise Platform within the Banks product team. Translate customer, market, and competitive evidence into positioning, value propositions, and buyer messaging, then shape tiered launch plans and campaigns. Partner closely with Product, Sales Enablement, Sales, Account Management, and regional teams to deliver readiness, proof, seller enablement, and scorecards that improve adoption and commercial outcomes.
Location: London
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Build a continuous view of priority customers, buyers, buying journeys, competitors, and evidence gaps using research and win/loss analysis.
  • •Turn customer and market evidence into actionable product and GTM recommendations before priorities and solutions are fixed.
  • •Define and validate positioning, value propositions, ideal customer profiles, buyer roles, messaging frameworks, and proof for priority offers.
  • •Create tiered GTM and campaign strategy, briefing content, web, design, social, PR, events, and regional teams with clear acceptance criteria and success measures.
  • •Create shared scorecards for readiness, seller activation, demand, opportunities, adoption/usage, and commercial results; use evidence to decide what to improve or scale.

Pay and Benefits

Salary: GBP 100,000 - 130,000 annually
Equity and Bonus:Equity
Perks:EquityHealth InsuranceSabbatical Leave

Key Requirements

  • •8-10+ years of product marketing, content marketing, or hybrid GTM experience in B2B SaaS.
  • •Proven product marketing track record for complex B2B fintech, payments, or financial infrastructure.
  • •Ability to build messaging architectures, value propositions, and ICP definitions from scratch for enterprise buyers.
  • •Expert at connecting top-of-funnel thought leadership to bottom-of-funnel evaluation assets that generate pipeline.
  • •Proficient in navigating CRM tools and operating strategically while staying hands-on in a lean environment.
Experience:8+ yearsFintechB2B SaaSPaymentsFinancial servicesEmbedded finance
Skills:Stakeholder managementStrategic thinkingHands-on executionMessaging strategyMarket and competitive analysis
Languages:English
Tech Stack:CRM

Company Brief

Wise
Wise (formerly TransferWise) is a London-based fintech that provides low-cost international money transfers, multi-currency accounts and payment infrastructure for individuals and businesses worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2011
Glassdoor
Glassdoor: 3.8
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