Performance Marketing Specialist – CRM

Delivery Hero
Athens
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Business acumen","Performance mindset","Analytical thinking","Testing mindset","Collaboration"]

Own the full CRM performance cycle—strategy, execution, reporting, evaluation, and retest—to drive retention and incremental growth. Decide the best mix of email, push, SMS, in-app, and in-product visibility by user segment, optimizing voucher-led incentives for measurable ROI. Track and report retention and business KPIs (e.g., D30/D90, LTV), run A/B tests, and collaborate with BI to refine segmentation and targeting. Make campaign results translate into business decisions.

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FursaFursa
Delivery Hero
Delivery Hero
5 days ago

Performance Marketing Specialist – CRM

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Last checked: 5 hours agoStatus: Live

Job Summary

Own the full CRM performance cycle—strategy, execution, reporting, evaluation, and retest—to drive retention and incremental growth. Decide the best mix of email, push, SMS, in-app, and in-product visibility by user segment, optimizing voucher-led incentives for measurable ROI. Track and report retention and business KPIs (e.g., D30/D90, LTV), run A/B tests, and collaborate with BI to refine segmentation and targeting. Make campaign results translate into business decisions.
Location: Athens
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own the full CRM campaign cycle—strategy, execution, reporting, evaluation, and retest—using fast, at-scale feedback.
  • •Determine the right channel mix (email, push, in-app messages, SMS, in-product visibility) per user segment and optimize budget split.
  • •Drive incrementality testing to validate whether vouchers are needed to change behavior and avoid unnecessary incentive spend.
  • •Define, track, and report retention and business KPIs (repeat purchase rate, D30/D90 retention, LTV) and translate results into business decisions.
  • •Plan, execute, and document A/B tests in CRM channels and collaborate with BI to refine segmentation and targeting logic.

Pay and Benefits

Perks:Health InsuranceLife InsuranceLearning BudgetGym MembershipChildcare

Key Requirements

  • •Experience with CRM/CRM performance channels and driving retention across lifecycle stages (onboarding, activation, retention, reactivation, win-back).
  • •Strong business acumen—interpreting campaign results in terms of business outcomes like revenue, retention, and LTV impact (not just engagement).
  • •Experience managing budget or incentive spend (vouchers/promotions) with a performance mindset and measurable ROI focus.
  • •Ability to plan, execute, and analyze A/B tests within CRM channels using a testing mindset.
  • •Advanced Excel skills (pivot tables and modeling budget/impact scenarios).
Experience:Digital marketingCRMPerformance marketing
Skills:Business acumenPerformance mindsetAnalytical thinkingTesting mindsetCollaboration
Languages:English
Tech Stack:ExcelSQLJavaScriptHTMLCSSBrazeHubspotLiquid

Company Brief

Delivery Hero
Global online food-ordering and local delivery platform operating multiple regional brands (e.g., Foodpanda, Glovo, Talabat) across 50–70+ countries, supplying food and quick-commerce deliveries via marketplace and logistics services.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.4
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