Senior Manager, Demand Generation

WellSaid
Seattle, Bellevue
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Strategic thinking","Creative direction","Analytical skills","Written communication","Attention to detail"]

Own the demand generation roadmap and lead multi-channel campaigns that attract, engage, and convert target customers into sales-ready opportunities. Build and optimize paid media programs, email nurture and lifecycle marketing, and ABM strategies in partnership with Sales. Partner with Content and Product Marketing to develop campaign assets, manage budgets and performance metrics, and ensure strong lead handoff through Revenue Operations and Sales.

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WellSaid
WellSaid
2 months ago

Senior Manager, Demand Generation

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Last checked: 6 hours agoStatus: Live

Job Summary

Own the demand generation roadmap and lead multi-channel campaigns that attract, engage, and convert target customers into sales-ready opportunities. Build and optimize paid media programs, email nurture and lifecycle marketing, and ABM strategies in partnership with Sales. Partner with Content and Product Marketing to develop campaign assets, manage budgets and performance metrics, and ensure strong lead handoff through Revenue Operations and Sales.
Location: Seattle, Bellevue
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own the demand generation roadmap, defining channel strategy, campaign priorities, and messaging aligned to pipeline and revenue targets.
  • •Plan, launch, and optimize paid media programs across search, social, display, and content syndication.
  • •Build and manage email nurture programs that move prospects and customers through the funnel using email, lifecycle marketing, and marketing automation.
  • •Develop and execute ABM strategies targeting key verticals and high-value accounts in partnership with Sales.
  • •Monitor budget and performance metrics, manage agency/contractor relationships, and ensure tight lead handoff with Sales and Revenue Operations.

Pay and Benefits

Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kParental LeaveLearning BudgetHome Office

Key Requirements

  • •7+ years of experience in demand gen, growth marketing, or a related B2B marketing role.
  • •Proven track record building and scaling demand gen programs delivering measurable pipeline impact in B2B SaaS and/or PLG environments.
  • •Hands-on experience with marketing automation and CRM platforms, preferably HubSpot.
  • •Deep experience with paid media (e.g., Google Ads, LinkedIn, Meta, TikTok, CTV, OOH, programmatic) and strong campaign optimization.
  • •Experience designing and executing ABM programs with cross-functional coordination with Sales.
Experience:7+ yearsB2B SaaSPLGHigh-growthStartup
Skills:Strategic thinkingCreative directionAnalytical skillsWritten communicationAttention to detail
Languages:English
Tech Stack:HubSpotMarketing automationCRMEmailLifecycle marketingGoogle AdsLinkedInMetaTikTokCTVOOHProgrammaticAccount-based marketing (ABM)Dashboards

Company Brief

WellSaid
Builds realistic, AI-generated voice solutions and text-to-speech tools for enterprises, creators, and developers, enabling lifelike synthetic voices for narration, e-learning, advertising, and accessibility applications.
Industry: AI & Machine Learning
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Seattle, United States
Founded: 2017
WebsiteLinkedIn