ByteDance

2 days ago

Lead Brand Marketing Strategist - Global Payment

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 39 minutes agoStatus: Live

Job Summary

Own end-to-end brand architecture and positioning for international payment and fintech products, creating a clear 0-to-1 brand roadmap. Translate consumer psychology across overseas markets into trust-building brand identities. Drive viral, data-driven growth through TikTok and the ByteDance ecosystem using short-form video, live streaming, and KOL/UGC campaigns. Define conversion funnels, track brand KPIs (Brand NPS, CAC, ROI, new user conversion, DAU), and partner cross-functionally to deliver campaigns with full fidelity.

Location: San Jose

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own end-to-end brand architecture and positioning for international payment and financial products, delivering a long-term brand roadmap with milestones.
•Develop deep expertise in consumer psychology and financial behavior across overseas markets, translating insights into locally resonant brand identities.
•Leverage TikTok and the ByteDance global ecosystem to design high-virality brand campaigns and breakthrough fintech/payment launches.
•Define conversion funnels and build a brand equity measurement framework; monitor Brand NPS, CAC, ROI, new user conversion rate, and DAU to iterate continuously.
•Partner cross-functionally (Product, Engineering, Operations, PR, Monetization, and local teams) and manage overseas creative agencies, media buying partners, and KOL networks.

Key Requirements

•Bachelor’s degree or above.
•5+ years of brand marketing experience at a major internet company or leading fintech/cross-border payments organization.
•Proven 0-to-1 track record of building overseas brands from the ground up.
•Deep hands-on knowledge of global social platforms (native content formats, algorithmic distribution, and monetization playbooks).
•Strong business acumen and analytical capability to connect brand intuition with growth modeling.

Experience:5+ yearsFintechCross-border payments

Education:Bachelor's

Skills:Business acumenAnalytical thinkingBrand positioningData-driven optimization

Tech Stack:TikTok

Company Brief

ByteDance

Develops consumer internet and content platforms, including TikTok and other apps for short-form video, news, and entertainment. It also builds advertising, commerce, and creator tools that connect audiences, brands, and publishers across global markets.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Headquarters: Beijing, China

Founded: 2012

Website LinkedIn

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ByteDance

2 days ago

Lead Brand Marketing Strategist - Global Payment

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 39 minutes agoStatus: Live

Job Summary

Location: San Jose

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own end-to-end brand architecture and positioning for international payment and financial products, delivering a long-term brand roadmap with milestones.
•Develop deep expertise in consumer psychology and financial behavior across overseas markets, translating insights into locally resonant brand identities.
•Leverage TikTok and the ByteDance global ecosystem to design high-virality brand campaigns and breakthrough fintech/payment launches.
•Define conversion funnels and build a brand equity measurement framework; monitor Brand NPS, CAC, ROI, new user conversion rate, and DAU to iterate continuously.
•Partner cross-functionally (Product, Engineering, Operations, PR, Monetization, and local teams) and manage overseas creative agencies, media buying partners, and KOL networks.

Key Requirements

•Bachelor’s degree or above.
•5+ years of brand marketing experience at a major internet company or leading fintech/cross-border payments organization.
•Proven 0-to-1 track record of building overseas brands from the ground up.
•Deep hands-on knowledge of global social platforms (native content formats, algorithmic distribution, and monetization playbooks).
•Strong business acumen and analytical capability to connect brand intuition with growth modeling.

Experience:5+ yearsFintechCross-border payments

Education:Bachelor's

Skills:Business acumenAnalytical thinkingBrand positioningData-driven optimization

Tech Stack:TikTok

Company Brief

ByteDance

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Headquarters: Beijing, China

Founded: 2012

Website LinkedIn