Specialist, Brand Activation & Consumer Experience (Made For You)

Adidas
Hanoi
Workplace: OnsiteFull timeFunction: OtherExperience: 2-3 yearsEducation: bachelorsSkills: ["Creativity","Organization","Project coordination","Communication","Customer focus"]

Own day-to-day Made For You customization activities in the flagship store, delivering personalized, engaging experiences such as shoe painting and product personalization. Support in-store brand activations by bringing adidas campaigns to life, coordinating logistics, and identifying locally relevant consumer experiences in Vietnam. Assist with events, workshops, creator collaborations, and community activities while partnering with store teams, vendors, and creative partners to ensure safe, professional execution.

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Adidas
Adidas
3 days ago

Specialist, Brand Activation & Consumer Experience (Made For You)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Own day-to-day Made For You customization activities in the flagship store, delivering personalized, engaging experiences such as shoe painting and product personalization. Support in-store brand activations by bringing adidas campaigns to life, coordinating logistics, and identifying locally relevant consumer experiences in Vietnam. Assist with events, workshops, creator collaborations, and community activities while partnering with store teams, vendors, and creative partners to ensure safe, professional execution.
Location: Hanoi
Workplace: Onsite
Employment Type: Full time
Seniority: Mid level

Key Responsibilities

  • •Manage day-to-day Made For You customization activities in the flagship store.
  • •Deliver personalized product customization experiences and support customization workshops and creative sessions.
  • •Develop creative ideas and artwork aligned with product launches, brand campaigns, and local cultural moments.
  • •Support planning and execution of in-store activations and consumer engagement activities, including interactive experiences.
  • •Coordinate activation logistics and support flagship store events, workshops, and community activities.

Key Requirements

  • •Bachelor's degree preferred.
  • •2-3 years of experience in brand activation, events management, experiential marketing, retail marketing, consumer engagement, or creative/art-related projects.
  • •Background in art, design, creative industries, or event organization is highly preferred.
  • •Experience working directly with consumers in retail, fashion, sports, or lifestyle brands is an advantage.
  • •Fluent Vietnamese with good English communication skills.
Experience:2-3 yearsBrand activationEvents managementExperiential marketingRetail marketingConsumer engagementCreative projectsArt and designExperiential retail
Education:Bachelor's
Skills:CreativityOrganizationProject coordinationCommunicationCustomer focus
Languages:VietnameseEnglish

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
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