Manager Brand Communications, Team Sports (Shanghai, SH, CN)

Adidas
Shanghai
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityExperience: 3-5 yearsEducation: bachelorsSkills: ["Team player","Integrity","Communication skills","Relationship management","Negotiation skills"]

Drive the development and execution of team-sports brand communications for the China business, creating integrated plans aligned with global guidelines. Lead cross-functional collaboration across Product, Sports, Culture and Retail marketing to support brand assets, trade fairs, and launches. Own budget control, vendor and agency relationships, quality control for adidas materials, and performance tracking/benchmarking to improve brand health and growth outcomes.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Adidas
Adidas
1 day ago

Manager Brand Communications, Team Sports (Shanghai, SH, CN)

âś“ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Drive the development and execution of team-sports brand communications for the China business, creating integrated plans aligned with global guidelines. Lead cross-functional collaboration across Product, Sports, Culture and Retail marketing to support brand assets, trade fairs, and launches. Own budget control, vendor and agency relationships, quality control for adidas materials, and performance tracking/benchmarking to improve brand health and growth outcomes.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Plan and execute team-sports brand communications strategies aligned with China business goals and global guidelines.
  • •Create integrated action plans to maximize brand and (new) product exposure while improving efficiency.
  • •Manage day-to-day agency/vendor relationships and ensure legally correct usage of adidas trademarks/logos.
  • •Control and optimize the brand communications budget, including forecasting, negotiations, quotations, and recommendations for pricing.
  • •Execute plans, implement quality control systems, coordinate launches with Category Merchandising/Sales, and track/report campaign performance to support brand health KPIs.

Key Requirements

  • •3-5 years’ experience in advertising or communications, ideally with prior work in advertising, PR, and Creative Services in China.
  • •Strong experience and knowledge of team sports (especially football and basketball) with interest in sports and regional brand/category marketing.
  • •Fluent English and Mandarin.
  • •Excellent presentation and organizational skills with strong negotiation and relationship management abilities.
  • •University degree (marketing/communications preferred) with the ability to translate ideas into building the adidas brand in the region.
Experience:3-5 yearsSportsBrand marketingTrade marketing
Education:Bachelor's in marketing or communications
Skills:Team playerIntegrityCommunication skillsRelationship managementNegotiation skills
Languages:EnglishMandarin

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
WebsiteLinkedInGlassdoor