Lead, Shopper Insights - Strategic Accounts Grocery

The Kraft Heinz Company
Cincinnati
Workplace: OnsiteFull timeUSD 141,500 - 176,900 annuallyFunction: Administration & Executive AssistanceExperience: 10+ yearsEducation: bachelorsSkills: ["Leadership","Mentoring","Storytelling","Communication","Strategic thinking"]

Lead shopper insights for the grocery channel, partnering with Sales, Marketing, category leadership, and senior executives to shape long-range growth strategies. Own a holistic view of shopper behavior across in-store, pickup, and delivery, and translate macro trends into prioritized recommendations. Design multi-method research programs and integrate syndicated, loyalty, panel, and digital shelf data to influence enterprise decisions and executive-level customer engagements, while mentoring junior insights talent.

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The Kraft Heinz Company
The Kraft Heinz Company
3 months ago

Lead, Shopper Insights - Strategic Accounts Grocery

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Source: Company careers pageValidated by: Fursa AI
Last checked: 22 days agoStatus: Live

Job Summary

Lead shopper insights for the grocery channel, partnering with Sales, Marketing, category leadership, and senior executives to shape long-range growth strategies. Own a holistic view of shopper behavior across in-store, pickup, and delivery, and translate macro trends into prioritized recommendations. Design multi-method research programs and integrate syndicated, loyalty, panel, and digital shelf data to influence enterprise decisions and executive-level customer engagements, while mentoring junior insights talent.
Location: Cincinnati
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Sr. Manager level

Key Responsibilities

  • •Serve as the senior shopper insights lead for national and regional grocery customers (e.g., Kroger, Albertsons, Publix, Ahold Delhaize, H-E-B).
  • •Build a holistic view of grocery shopper behavior across in-store, pickup, and delivery ecosystems.
  • •Identify macro trends and emerging behaviors shaping the future of grocery retail.
  • •Design and oversee complex, multi-method research programs and integrate diverse data sources into insight-driven narratives.
  • •Act as a thought partner to senior Sales and Marketing leaders, influencing planning and enterprise decisions through executive-ready presentations.

Pay and Benefits

Salary: USD 141,500 - 176,900 annually
Perks:Health InsuranceDentalVisionPaid Leave401kLife InsuranceDisability

Key Requirements

  • •Bachelor’s degree required; MBA or advanced degree strongly preferred.
  • •10–12+ years of experience in shopper/consumer insights and primary market research.
  • •Deep expertise in grocery retail, including experience supporting national and/or regional grocery accounts.
  • •Advanced proficiency with syndicated data (e.g., Nielsen, Circana/IRI), loyalty data, and omnichannel analytics.
  • •Strong leadership experience, including mentoring or managing team members, with exceptional storytelling and communication to executive audiences.
Experience:10+ yearsGrocery retailShopper/consumer insightsPrimary market research
Education:Bachelor's
Skills:LeadershipMentoringStorytellingCommunicationStrategic thinking
Tech Stack:NielsenCircana/IRIRetailer loyalty dataHousehold panelDigital shelf analytics

Company Brief

The Kraft Heinz Company
The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2015
WebsiteLinkedIn